DemandJump

AUGUST 10, 2023

To get the best results, your SEO content tool arsenal should assist you from researching concepts to writing and polishing your work. But with so many options and new and exciting tools—like artificial intelligence—constantly emerging, it can be tough to make a decision.

Tools 52

Tools Strategy Marketing 52

DemandJump

AUGUST 9, 2023

On a basic level, an SEO tool is a platform or application designed to help digital content rank on search engine results pages (SERPS). Now, there are various types of SEO tools available and all of them serve a slightly different purpose. Some SEO tools are designed to measure and improve the overall technical “rankability” of your website. While others are meant to help you create SEO content designed to boost awareness for your brand.

Tools 52

Tools Measurement Brands Strategy 52

DemandJump

AUGUST 9, 2023

If you’re searching for information about using SEO in content writing, chances are that you already know the advantages of an SEO-driven content marketing strategy.

Strategy 52

Strategy Marketing 52

DemandJump

AUGUST 9, 2023

SEO content writing is the process of developing web content to rank highly on SERPs. But the nature of SEO content writing is changing—learn more here.

Strategy 52

Strategy Marketing 52

DemandJump

JUNE 7, 2023

Stop words—like “and,” “on,” “in,” “at,” and so on—are like ice cubes in a drink. They take up space without adding much flavor. Sometimes stop words are necessary, though, like the need we have for ice in our beverages on hot days. Stop words can smooth the edges of our writing and speech, improving flow and readability.

Marketing 95

Marketing 95

DemandJump

MAY 9, 2023

Looking to attract more customers, increase web traffic, and boost profits? Then you need search engine optimization (SEO). SEO is the art of getting your website on the first page of search engines, and a solid SEO strategy is essential for success in digital marketing. But it's not just about one type of SEO—a great plan incorporates various techniques to win the coveted top spot.

Strategy 98

Strategy Marketing Customers 98

DemandJump

MAY 9, 2023

When creating an SEO strategy, you’ve got a lot to think about. You have to look at where you’ve succeeded and failed in the past. You have to audit your previous content to make sure it’s still relevant and up-to-date. You have to scan through your website’s technical environment to make sure everything from that end is accurate and working. Needless to say, it can get overwhelming putting all the pieces together.

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Strategy 98

DemandJump

MAY 9, 2023

What are the most important Google ranking factors in SEO? You’ve probably heard about on-page and off-page SEO, but even the backend of your website plays a huge role in how your site ranks. And if you want to get eyes on your website, that means implementing an SEO strategy that actually works. So what are some simple SEO tips for better rankings ?

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Tips Strategy 98

DemandJump

MAY 9, 2023

Search engine optimization (SEO) is a major part of the marketing strategies of most companies—or at least, it should be. But because it’s a forever-changing beast, there’s always a question about what SEO strategy is currently how you get to #1 on Google Search.

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Strategy Marketing Company 98

DemandJump

MAY 9, 2023

If there’s one question we hear more than any others, it’s some variation of the question posed by this article’s title. It’s 2023, after all, and we’re well past the need to explain what SEO is or why developing an effective SEO strategy is important. Instead, marketers are asking more tactical questions, trying to glean simple SEO tips for better rankings they can leverage to drive real results—primarily in the form of increased organic traffic (and everything that comes with it).

Tips 98

Tips Strategy Marketing 98

DemandJump

MAY 9, 2023

If you work in marketing, you know just how important search engine optimization (SEO) is. In fact, sometimes it can feel like that’s what the entire world of marketing revolves around. There’s a reason for that: 68% of web traffic starts with a search engine. If you want people to visit your website, you have to rank highly in search engines. SEO gives you that extra oomph you need for consumers to find you.

Strategy 95

Strategy Consumers Marketing 95

DemandJump

MAY 9, 2023

When was the last time you Googled something? Chances are, it was just a few seconds before you ended up here. And this probably wasn’t your only search for the day. For businesses that implement the right search engine optimization (SEO) strategies, organic search can result in increased visibility and brand awareness. For businesses that don’t…well, over 90% of content gets zero traffic from Google.

Strategy 98

Strategy Brands 98

DemandJump

MAY 9, 2023

We all know how important keywords are in creating an SEO strategy. But how many types of SEO keywords exist? Starting with the basics, there are two main types of keywords in SEO you should remember.

Strategy 98

Strategy 98

DemandJump

MARCH 28, 2023

Content strategies are an important part of reaching audiences online. You have to have the special sauce of valuable content and SEO juice to rank higher on Google, but what’s the right mixture? In this blog, DemandJump will explore website content strategies and an example of a strategy that actually works: Pillar-Based Marketing. But more on that in a bit!

Strategy 98

Strategy Examples Marketing 98

DemandJump

MARCH 28, 2023

You’ve written a ton of educational and engaging blogs, white papers, case studies, and more. You’ve developed graphics, infographics, and maybe even some videos to go along with your written content. You’ve posted it all to your website, you’ve shared it out on your social media channels, and maybe you’ve even put some money behind your most important articles.

ROI 105

ROI Marketing Return on Investment Infographics 105

DemandJump

MARCH 28, 2023

Pillar-Based Marketing (PBM) helps marketers rank higher on search engines by connecting with readers based on their searching habits. At the center of this strategy is the Pillar Page, a piece of long-form content covering topics that can branch out into shorter, more specific supporting content. But how do you choose an SEO Pillar Page topic? What are Pillar Page best practices for planning and writing?

Examples 98

Examples Connections Strategy Marketing 98

DemandJump

MARCH 28, 2023

These days, marketers are constantly looking for ways to supercharge their SEO strategy. But, if they aren’t taking the right approach, they may face an awful lot of guessing, reworking, and trying to prove ROI on SEO content that just isn’t performing. That’s where topic clusters and Pillar-Based Marketing (PBM) come into play. But what do those terms really mean, and is one better than the other?

Marketing 91

Marketing ROI Strategy 91

DemandJump

MARCH 28, 2023

Search engine optimization (SEO) is a hard digital marketing approach to master. It’s easy to get lost in the different types of SEO like on-page, off-page, and technical SEO. However, the best SEO strategies and SEO techniques in digital marketing can genuinely make a difference in your organic search rankings and traffic. So which techniques are the best and does SEO even matter in 2023?

Strategy 97

Strategy Marketing 97

DemandJump

MARCH 28, 2023

Search engine optimization (SEO) can feel like a black box at times. It works—you’ve seen the data and heard the anecdotal evidence. Yet, you’re still not sure how to get those results for your business. Creating an SEO pillar strategy can transform your SEO marketing results. Why? Because when done right, this strategy increases your search engine rankings while building a deeper level of trust between you and your audience, which can both translate into more conversions.

How To 98

How To Strategy Data Marketing 98

DemandJump

MARCH 7, 2023

The four types of search engine optimization (SEO) that are essential to a comprehensive digital marketing strategy include:

Strategy 52

Strategy Marketing 52

DemandJump

FEBRUARY 14, 2023

Website content creation is the basis of content marketing. This content is what drives interest in your products and services. What is website content? It is anything that you make available online for your audience to consume, whether that be audio, visual, or written content. It should inform your reader and draw attention to what you have to offer.

Examples 52

Examples Consumers Marketing 52

DemandJump

JANUARY 31, 2023

Search engine optimization (SEO) can make or break a marketing campaign. If you do it well, you can expect higher traffic and more conversions. If you do it poorly, however, it could mean little to no traffic to your website and total reliance on your sales team for conversions. This puts unnecessary pressure on them when boosting sales should be a business-wide effort.

Sales 52

Sales Marketing 52

DemandJump

JANUARY 24, 2023

Website content is a fundamental piece of any digital marketing strategy. Think of it like having a brick-and-mortar store or location. Customers come to browse your offerings, get a feel for whether or not they trust you, and learn more about your products or services. You want to make sure that your location is clean, easy to navigate, and staffed with friendly and helpful employees.

Strategy 52

Strategy Marketing Customers 52

DemandJump

JANUARY 24, 2023

Let’s face it: even the best business-to-business (B2B) Software as a Service (SaaS) companies need top-tier marketing in order to succeed. You can have a game changing solution, but in B2B, a SaaS content marketing strategy is one of the only sure-fire ways to make sure you stand out from the crowd. This is, in part, because B2B buyers are spending progressively more time searching online for solutions.

B2B 10

B2B Software Report Strategy 10

DemandJump

JANUARY 3, 2023

Think about the last time you were on a company’s website. What brought you there? Were you looking for general information about a topic? Researching how a specific company stacks up against its competitors? Maybe you were just looking for customer support options, product documentation, or something else entirely.

Examples 52

Examples Company Customers 52

DemandJump

DECEMBER 14, 2022

Search engine optimization (SEO) is the cornerstone of content marketing, which happens to be one of the most effective tools for increasing audience retention, ranking higher on search engine results pages (SERPs), generating leads, and more. When done right, optimizing your content for search engines makes it so that people actually see and engage with the content you create.

Tools 52

Tools Engagement Marketing 52

DemandJump

DECEMBER 6, 2022

Search engine optimization: this short little phrase holds so much power when it comes to driving traffic to your website and boosting sales. After all, it is the process of improving the visibility of your website. When many people think of SEO, they think of SEO keyword research or content optimization. And while that is definitely part of it, that’s not all of it.

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Sales 98

DemandJump

NOVEMBER 15, 2022

If you know anything about software-as-a-service search engine optimization (SAAS SEO), you know that one of the steps you need to take is including keywords in your content. SaaS marketing hinges on having strong content, and strong content hinges on having the right material. If you still believe in keyword stuffing like digital marketers from the olden days did, forget all that.

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Examples Software Marketing 98

DemandJump

NOVEMBER 15, 2022

Why is SEO important? What are keywords and should I be using them to improve SEO content ? Essentially, search engine optimization helps your website move up the page rankings following an algorithm, which leads to what people see online in searches on Google. We often point out that 90% of websites get zero web traffic at all. That’s because if you’re not on page one, most people don’t click to page two, three, four, etc.

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Examples Marketing 97

DemandJump

NOVEMBER 9, 2022

Social media writing skills and etiquette can be difficult to master as a business. Creative social media ideas lead to more engagement with audiences and can help build an online following that reaches more people. But where do you begin? In this blog, we share some social media post ideas for business that we hope can help jumpstart some content marketing ideas of your own!

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Social Media Examples Marketing Engagement 18

DemandJump

OCTOBER 18, 2022

First impressions matter. In the world of business, your first impression with customers is almost always through your website. In fact, 81% of consumers conduct research online before making a purchase. With at least 10 examples of website content , it can be difficult to narrow it down to one.

Examples 98

Examples Consumers Customers Marketing 98

DemandJump

OCTOBER 11, 2022

If you’re interested in driving more traffic to your company’s website—especially potential customers who may be ready to buy—then you’re going to want to think outside of the box. In other words, just writing blog posts sporadically is a nice start but probably not enough to really move the needle.

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Customers 96

DemandJump

SEPTEMBER 28, 2022

If we’re being honest, the internet already has more than enough content. Search virtually any topic, as broad or niche as you can come up with, and you’ll likely receive not just a result or two but page… after page… after page… of content. (And it’s not even all good. In fact, most of it really isn’t.).

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98

DemandJump

SEPTEMBER 20, 2022

There is no debating how much content is on the internet vying for people’s attention. Getting someone to your website is only part of the battle. You also have to get them to take action once they're there. How important is that first page visitors come across? Once someone gets to the homepage, it has been reported that 86% of those individuals want to see information about your product or services.

Report 19

Report 19

DemandJump

AUGUST 10, 2022

Running an effective Pillar-Based Marketing (PBM) strategy relies heavily on the value of the content you produce and the structure of that content. That means focusing on high-ranking keywords and useful, relevant information will drive better results. And just as importantly, developing a strategy to create and publish that content will increase it even further.

Strategy 52

Strategy Tools Marketing 52

DemandJump

AUGUST 2, 2022

Learning content marketing is a mixture of strategic thinking, creative skills, and technical capability. In a content marketing course , students get insight about how to run successful digital marketing campaigns. This includes what content to create, how to create it, and what you do with it once it’s done. You’ll also learn how to measure marketing outcomes to prove your success and celebrate your wins.

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Course Marketing Measurement How To 52

DemandJump

AUGUST 2, 2022

Whether you’re new to content marketing or you’re experienced but looking for a new strategy, there is both good and bad news in the fact that there are relatively unlimited content marketing strategy examples easily accessible online. Whether these come in the form of instructive articles or a content marketing course , many of these will tease transformative outcomes.

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Marketing Course Strategy Examples 59