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Strategic Value Creation in B2B: Building Long-Term Partnerships, Trust, and Innovation in Tech, Telecom, Contact Centers, and Manufacturing – Part 2 of 3

eglobalis

Part II: Building Strategic Value Through Trust, Flexibility, and Innovation [link] Introduction: When Core Value Isnt Enough In Part I of this series, we explored the foundational pillars of B2B value creationdimensions like risk mitigation, customer experience, cost reduction , and operational efficiency. These remain essential. However, in many industriesparticularly tech, telecom, high-tech manufacturing, and B2B services foundational capabilities no longer guarantee differentiation.

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AI Is Booming. Layoffs Are Rising. Leaders Are Caught in the Middle.

InMoment XI

What our 2025 market pulse uncovered about the future of AI, people, and decision-making during economic volatility. The Paradox of 2025 Its one of the most contradictory signals in todays economy: Companies are laying off talent, tightening budgets, and preparing for what could be a prolonged downturn. And yet, theyre investing more aggressively in AI than ever before.

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How to Lead Customers with Empathy and Clarity During Unstable Times

Experience Investigators by 360Connext

The following article was originally shared as an edition of The Weekly Win, my weekly email newsletter read by more than 5,000 customer experience change agents like you. Subscribe today to receive insights like these weekly. They say the only thing certain about change is, well, it changes. The past few weeks have been a whirlwind. Tariffs, market swings, shifting economic signalsevery day seems to bring a new plot twist.

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The HX Leader – Shifting from Control to Influence

ECXO

The HX Leader Shifting from Control to Influence Why the future of leadership starts within Catching Up: The HX Revolution in Motion If this is your first stop on the HX Revolution train, welcome aboard! Heres what weve unpacked so far: Article 1 ( Welcome to the HX Revolution The Future of Business Transformation Starts Here ) : We made the bold claim that business transformation fails without Human Experience (HX) at the center.

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How AI Is Revolutionizing Contact Centers: 2025 Strategy + ROI Playbook

In 2025, contact centers aren’t just changing—they’re being rebuilt by AI. This no-fluff, executive-ready guide shows you how to capitalize on the transformation. Inside: proven ROI calculators, workforce optimization tactics, deflection strategies, and a 90-day AI deployment plan. Built for CIOs, COOs, CX leaders, and contact center strategists, it goes beyond buzzwords into play-by-play implementation.

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Model customization, RAG, or both: A case study with Amazon Nova

AWS Machine Learning

As businesses and developers increasingly seek to optimize their language models for specific tasks, the decision between model customization and Retrieval Augmented Generation (RAG) becomes critical. In this post, we seek to address this growing need by offering clear, actionable guidelines and best practices on when to use each approach, helping you make informed decisions that align with your unique requirements and objectives.

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Improving Patient Self-Service: How Healthcare Contact Centers Can Use Chatbots & Adaptive Engagement to Elevate Patient Experience

Calabrio

Customer Experience Improving Patient Self-Service: How Healthcare Contact Centers Can Use Chatbots & Adaptive Engagement to Elevate Patient Experience The healthcare industry is at a breaking point. Share Contact centers are overwhelmed, patients expect 24/7 service, and healthcare systems face growing pressure to reduce costs while improving care access.

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[Experience Action Podcast] The Art of CX Leadership

Experience Investigators by 360Connext

Customer experience leadership is not just about gathering insightsit’s about securing genuine organizational buy-in. In this special episode of the Experience Action podcast, our host Jeannie Walters sits down with Sasha Fard , Country Lead for Customer Experience Management at Capital One Canada, to reveal the often-overlooked secret to successful CX implementation.

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How to optimize your customer onboarding strategy: a six-point checklist.

ChurnZero

Your customer onboarding strategy is the foundation of your future retention and expansion revenue. Every task, meeting, and communication serves the ultimate goal of getting that customer to realize value. You aim to identify whats important to the customer, set expectations, and measure success. The right onboarding strategy means more than just getting a customer using your product.

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Pixtral Large is now available in Amazon Bedrock

AWS Machine Learning

Today, we are excited to announce that Mistral AI s Pixtral Large foundation model (FM) is generally available in Amazon Bedrock. With this launch, you can now access Mistrals frontier-class multimodal model to build, experiment, and responsibly scale your generative AI ideas on AWS. AWS is the first major cloud provider to deliver Pixtral Large as a fully managed, serverless model.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Introducing AI Insights: Actionable Intelligence at Your Fingertips

Comm100

Customer support teams have never had more data at their fingertips yet turning that data into actionable insights remains one of the biggest challenges. Agents and managers are buried in chat logs, escalation notes, and sentiment feedback with no easy way to extract meaning or trends. Comm100s AI Agent and AI Copilot already help support teams automate conversations and boost productivity.

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From Onboarding to Excellence: Your Contact Center Training Guide for 2025

Calabrio

Workforce Management From Onboarding to Excellence: Your Contact Center Training Guide for 2025 Jump ahead What is Contact Center Training? Why Investing in Agent Training is Critical for Contact Centers in 2025 The Foundation: Building Your Strategic Call Center Training Program Building a Core Curriculum: Essential Training Topics for Every Agent to Master 8 Effective Call Center Training Methods & Techniques Call Center Training Ideas & Tips for Success Measuring Training Effectivenes

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Top 5 Customer Service & CX Articles for Week of April 14, 2025

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. Bridging Generations: How Personalization and Proactivity Shape CX by Brian Higgins (TotalRetail) Heres a strategy to please everyone from every generation.

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How to Deliver Seamless, Personalized Self-Service Across Channels

CSM Magazine

Personalized self-service has quickly become a necessity for businesses in an era where convenience and efficiency are non-negotiable for customers. Customers today expect faster resolutions, intuitive experiences, and tailored interactions when they engage with your brand. But how can businesses, particularly retailers, deliver seamless, personalized self-service across various channels without compromising user satisfaction?

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Generate user-personalized communication with Amazon Personalize and Amazon Bedrock

AWS Machine Learning

Today, businesses are using AI and generative models to improve productivity in their teams and provide better experiences to their customers. Personalized outbound communication can be a powerful tool to increase user engagement and conversion. For instance, as a marketing manager for a video-on-demand company, you might want to send personalized email messages tailored to each individual usertaking into account their demographic information, such as gender and age, and their viewing preference

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The Comm100 AI Agent: Advanced AI to Empower Support Teams

Comm100

We are proud to unveil the latest generation of advanced AI automation with the Comm100 AI Agent. With next generation reasoning capabilities and a new AI engine, the Comm100 AI Agent offers advanced capabilities and performance, unlocking greater efficiency gains for CX support teams. We built the Comm100 AI Agent from the ground-up after in depth conversations with our clients.

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Can Friendliness Outperform Flavor As The Next Big Pizza Trend?

IntouchInsight

Think back to your last pizza order. The craving was sky-high, and you were hoping for the whole experience to hit just right, from the first interaction to the last bite. Maybe the pizza hit the spot. Maybe it didnt. But what do you remember more clearlythe taste of the toppings or how the experience felt?

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Lesson #40 Revisited: In-Moment Feedback is the Ultimate VoC Power Move (And AI is Only Accelerating It)

PeopleMetrics

If you want to truly transform your VoC program collect feedback while the customer is still in the experience. In-moment feedback changes everything! Why? Because waiting even a few hours (let alone days) after an experience to ask for feedback adds friction, memory loss, and apathy. But catch customers while they are still engaged while the emotion is fresh and magic happens.

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Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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The Art of Automation: Creating Natural Conversations with AI

CSM Magazine

By automating interactions with natural, human-like conversations, businesses can not only save time but also enhance the overall customer experience. Here, well explore how conversational AI works, its benefits, and steps to get started. What is Conversational AI? Conversational AI refers to technology (like AI-powered chatbots) that enables automated communication, mimicking human interactions through text or voice.

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Clario enhances the quality of the clinical trial documentation process with Amazon Bedrock

AWS Machine Learning

This post is co-written with Kim Nguyen and Shyam Banuprakash from Clario. Clario is a leading provider of endpoint data solutions to the clinical trials industry, generating high-quality clinical evidence for life sciences companies seeking to bring new therapies to patients. Since Clarios founding more than 50 years ago, the companys endpoint data solutions have supported clinical trials more than 26,000 times with over 700 regulatory approvals across more than 100 countries.

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Why Customer Effort Score is the CX Metric You Can’t Afford to Ignore

Interactions

In todays hyper-competitive business landscape, customers expect seamless and frictionless experiences. If your brand makes customers jump through hoops to resolve an issue, they wont just be frustrated, theyll leave. Research shows that 96% of customers who experience high-effort interactions become disloyal. On the flip side, reducing effort can increase repurchase intent by up to 94%.

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Guide to UX Analytics: How to Improve User Experience with Data

Alida

In today's digital landscape, understanding user behavior is paramount to creating products that resonate with audiences. User Experience (UX) Analytics offers a data-driven approach to deciphering user interactions, enabling businesses to refine their offerings for optimal engagement and satisfaction.

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Exploring CX Strategy and Technology Adoption: A Decision-Makers Chart

A high-quality customer experience creates loyal customers for years to come and makes for an easy win against businesses that are competing on other factors like price and quality. We partnered with ContactBabel to uncover the biggest hurdles businesses face when trying to improve CX and offer practical suggestions to overcome them.

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B2B CX – Strategy & Business Alignment

Think Customers

Posted as part of a partnership with the European Customer Experience Organization (ECXO) and Ricardo Saltz Gulko. Read full version here: [link] Introduction A successful Customer Experience (CX) transformation program must be deeply integrated with the business strategy of an organization. Many companies fail at CX transformation because they treat it as an isolated initiative rather than embedding it into their core strategic goals.

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Doctor reviews Australia: what you need to know

BirdEye

Doctor reviews in Australia are becoming increasingly important in the healthcare decision-making process. With the rise of online platforms where patients can rate their doctors, more people are using these insights to assess healthcare providers before making appointments. The Australian Medical Association (AMA) considers doctor reviews essential for preserving the integrity of the healthcare system and enhancing patient care.

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Guadalajara International Airport Honored for Outstanding Customer Service

CSM Magazine

Guadalajara International Airport (GDL), Mexico, has earned the prestigious 2024 Airport Experience Award in the “Airport Service Quality” (ASQ) category from Airports Council International (ACI). A Commitment to Excellence The ASQ program, recognized as the worlds leading airport passenger satisfaction initiative, evaluates more than 400 airports in 110 countries.

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199: Creating a Zero-Risk Customer Experience

The DiJulius Group

Summary In this episode, Denise Thompson and John DiJulius discuss the importance of creating a zero-risk environment in customer service. They share personal experiences and examples from companies like Warby Parker and Amazon, emphasizing the need for businesses to anticipate service failures and empower employees to resolve issues effectively. The conversation also covers strategies.

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Future-Proof IT: Cost-Saving Strategies Every IT Leader Needs in 2025

With IT budgets projected to grow 9.8% in 2025, leaders must invest wisely—not just cut blindly. This whitepaper introduces The Future-Proof IT Cost Optimization Model, a framework to reduce costs while maintaining service quality. Learn how Cloud Efficiency, AI-Powered Workforce Automation, Vendor Optimization, Cybersecurity Resilience, and Unified Communications can drive savings and improve efficiency.

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Navigating the Paradox of Personalisation: Meeting Customer Expectations Amid Data Privacy and AI Concerns

Adrian Swinscoe

For more than a decade now, customer experience has been central to many brands strategies as a strategic and competitive differentiator. As a result, you will [] The post Navigating the Paradox of Personalisation: Meeting Customer Expectations Amid Data Privacy and AI Concerns first appeared on Adrian Swinscoe.

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CDP vs. CRM

Optimove

Managing Customer Data: CDP vs CRM Understanding the tools that manage and activate customer data is crucial for marketers. Two of the most talked-about platforms in this space are the Customer Data Platform (CDP) and Customer Relationship Management (CRM) system. While both help brands manage customer data, they serve distinct functions. Lets break down the difference between a CDP and CRM , how they work together, and where Optimove fits into the conversation.

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Google reviews Australia: The ultimate guide to building your business reputation

BirdEye

Online reviews are critical to any business strategy in today’s digital world. Whether you’re running a local caf in Melbourne or managing a product or service brand, building a strong presence on Google can significantly boost your trust, visibility, and credibility in the Australian market. But not all reviews are created equal. While some businesses may be tempted to take shortcutslike buying fake feedbackthese tactics can lead to serious legal and reputational consequences.