Driving Change in the Auto Industry at Volkswagen Australia
Think Customers
NOVEMBER 4, 2019
A study shows that licensing rates for people under 25 in Victoria, one of Australia’s most densely populated states, had dropped from 77 percent in 2001 to 66 percent in 2015. The company was looking for answers to both broad and granular questions such as, “What makes them [customers] say they love us?” Bradshaw says.
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