2001 Chief Customer Officer Touchpoint 
CSM Magazine
AUGUST 3, 2021
Manu Steijaert, McDonald’s Executive Vice President and Global Chief Customer Officer. McDonald’s Corporation has appointed Manu Steijaert, a McDonald’s veteran, as its first Global Chief Customer Officer. He will be leading a new Customer Experience team.
Think Customers
NOVEMBER 4, 2019
A study shows that licensing rates for people under 25 in Victoria, one of Australia’s most densely populated states, had dropped from 77 percent in 2001 to 66 percent in 2015. This is achieved through greater customer retention and attracting new customers as a result of the experience they deliver.”.
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