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NPS: Using It Correctly

InMoment XI

Introduction In 2003 Fred Riechheld introduced the Net Promoter Score (NPS) as the “one number you need to grow” within the customer experience field. Since that time, many companies have adopted this measure. At MaritzCX we are often asked about our perspective on the use of the Net Promoter Score (NPS) versus other customer experience.

NPS 199
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The Power of The Ultimate Question

InMoment XI

Developed by Fred Reichheld in 1993 and published in a Harvard Business Review article in 2003 entitled The One Number You Need to Grow his initial research suggested. Understanding NPS The Net Promoter Score (NPS) or “the ultimate question” as it is commonly referred to, has a history that dates back a full 26 years. View Article.

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article thumbnail

NPS: Using It Correctly

InMoment XI

Introduction In 2003 Fred Riechheld introduced the Net Promoter Score (NPS) as the “one number you need to grow” within the customer experience field. Since that time, many companies have adopted this measure. At MaritzCX we are often asked about our perspective on the use of the Net Promoter Score (NPS) versus other customer experience.

NPS 150
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6 Most Popular Customer Experience Metrics and KPIs Explained Simply

Lumoa

Since 2003, when the metric was first introduced, NPS has been gaining popularity. Net Promoter Score (NPS) As you could clearly see from the graph, NPS is the favourite customer experience metric among Nordic companies. Now most of Fortune500 companies, incl. Apple, and other global market leaders, incl. AirBnB, benefit from the metric.

Metrics 405
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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

In 2003 there were 30 Chief Customer Officers worldwide according to the Chief Customer Officer (CCO) Council, reaching 450 by 2011.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

And while Friendster (founded in 2002) paved the way for Myspace, and Myspace (founded in 2003) paved the way for our current social media giants, neither deserve credit in my book for sparking the customer experience discipline.

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

In 2003, he had lunch with Scott Cook, the founder of Intuit. They wanted a more universal metric for customer satisfaction and, in March 2003, they implemented it at Intuit. While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. He has an MBA from Purdue University.

NPS 163