Relationship vs Transactional Surveys for Measuring the Customer Experience
delighted
APRIL 19, 2019
You’ve done the hard work and earned your customer’s attention, but do you know how loyal they are to your brand or how engaged they are in your business? Let’s take a closer look at relationship versus transactional surveys using NPS, CSAT, and CES surveys as clarifying examples. Relationship NPS surveys.
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