2003 CEM Customer Success How To 
Lumoa
APRIL 7, 2022
The NPS system was created by Fred Reichheld and his team at Bain & Company and Satmetrix Systems in 2003 to help companies improve their marketing strategies to better serve customers’ needs with real, verifiable data that they could analyze and act on. Second, focus on increasing customer loyalty.
Lumoa
MARCH 24, 2022
Setting survey response rate benchmarks can help you assess the performance and overall growth of your customer experience management (CEM) system. To avoid this, you need to understand how these benchmarks work, research average survey response rates in your industry, and create an organized strategy.
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