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Net Promoter Score® 101: The Complete Guide

Lumoa

The Net Promoter: what is it? The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. “ Promoters are significantly more loyal, so most businesses would do well to create promoters and decrease detractors. ” The question is, how can you measure it?

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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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Do You Know How to Calculate Your Net Promoter Score?

AskNicely

You have a Net Promoter Score (NPS). How did you get that score? Since its introduction in 2003, this simple metric has become the go-to way of measuring loyalty with study after study showing its worth. Those who scored you 0 through 6 are detractors. Why is my score so low? What does it mean?

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Net Promoter Score 101: A Comprehensive Guide for Beginners

Retently

In this article we’re going to dive into the basics of Net Promoter Score® (NPS®) — a metric used to assess how loyal your customers are and how likely they are to recommend your company to their personal and professional network. What is Net Promoter Score? Luckily, there is. What is NPS.

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How to Drive Brand Advocacy with Your Net Promoter Score (NPS) Survey

GetFeedback

In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.”. See here for a step-by-step guide to calculate your NPS.

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6 Most Popular Customer Experience Metrics and KPIs Explained Simply

Lumoa

According to The State of the Customer Experience survey that we did earlier in 2018, all companies track customer experience using one or several of the 6 world-wide recognised KPIs: Net Promoter Score (NPS), Customer Satisfaction (CSAT), Churn rate, Retention rate, Customer Lifetime Value (CLV) or Customer Effort Score (CES).

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NPS: Using It Correctly

InMoment XI

Introduction In 2003 Fred Riechheld introduced the Net Promoter Score (NPS) as the “one number you need to grow” within the customer experience field. At MaritzCX we are often asked about our perspective on the use of the Net Promoter Score (NPS) versus other customer experience. View Article

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