How to Drive Brand Advocacy with Your Net Promoter Score (NPS) Survey
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OCTOBER 10, 2018
In 2003, business strategist Frederick Reichheld published an article in Harvard Business Review in which he states that “the only path to profitable growth may lie in a company’s ability to get its loyal customers to become, in effect, its marketing department.”. See here for a step-by-step guide to calculate your NPS.
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