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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In 2004, Unilever brand Dove conceived the Dove Campaign for Real Beauty , which promoted the company’s products by changing the emotions associated with personal care and beauty products. With this focus, Dove has repackaged the emotions associated with its products, connecting its brand with feelings of self-esteem.

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16 Popular Review Websites Businesses Should Track

ReviewTrackers

According to Cone Communications, 4 in 5 consumers will reverse a purchase decision after reading negative reviews. Founded in 2004, San Francisco-based Yelp has collected approximately 102 million crowd-sourced reviews of businesses in a wide range of categories — from restaurants and hotels to dentists, boutiques, and mechanics.

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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Some brands think that dealing with customers with uniform responses and procedures increases their efficiency and effectivity—when, in fact, some customers may feel alienated if the support agents of a company do not match their communication styles with the expectations of the age group they are dealing with. Matures- born before 1945.

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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Some brands think that dealing with customers with uniform responses and procedures increases their efficiency and effectivity—when, in fact, some customers may feel alienated if the support agents of a company do not match their communication styles with the expectations of the age group they are dealing with. Matures- born before 1945.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

The upheaval that digital engagement and collaboration is having on business leadership and organizational communication. She has served clients as an independent consulting partner since 2004. Jim is a frequent keynote speaker, helping employees to engage customers through a personal connection. Bill Quiseng. Martha Brooke.

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MiFID II: What Do You Need to Know?

Avaya

Sheila McGee-Smith is a leading communications industry analyst and strategic consultant with a proven track record in new product development, competitive assessment, market research, and sales strategies for customer care solutions and services. An original MiFID was enacted in 2004, prior to the 2008 global financial crisis.

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Teliax Expands Cloud Offerings With New Services From QuandaGo

CSM Magazine

Official global partner to deliver the QuandaGo connected exp erience platform with Contact Center, Process Automation and Knowledge Management services. By adding this unique offering to our portfolio, Teliax continues to bring innovative managed services and integrated connectivity solutions to our partners.” About Teliax.