How customer intelligence software helps companies fight the survey epidemic
Alida
APRIL 7, 2016
They are impersonal and generic , not connected to the data or experience of the individual customer. Even the venerable Pew Research has seen its response rate plummet from 36 percent in 1997 to only nine percent in 2004. As for consumers like Reed who have grown tired of surveys? The result of the survey epidemic?
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