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Xpedition and Voyado Partner to Help Boost Loyalty and Retention for Fashion Brands

CSM Magazine

Founded in Sweden in 2004, Voyado’s key differentiator is the simplicity of its solution that has been designed specifically for retailers, and embeds the drive for customer loyalty and retention into all areas of fashion organisations. About Voyado.

Fashion 72
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Modernizing the Library Experience, With Alison Circle – CB006

Customer Bliss

Alison Circle, Chief Customer Experience Officer for Columbus Metropolitan Library (CML), has more than 25 years marketing experience. For 13 years she was National Marketing Director for Garrison Keillor and “A Prairie Home Companion.”. In 2004 she joined CML as Director of Marketing and Strategic Planning.

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53 Incredible Facebook Statistics and Facts

Brandwatch CX

For marketers, these statistics can help in developing strategies to ensure you are targeting the audience you want to reach in the most effective way. Facebook was launched on February 4, 2004 , by Mark Zuckerberg and his Harvard College roommates. In March 2004 , Facebook expanded to the universities of Columbia, Stanford, and Yale.

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Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

In a recent CommerceNext survey of CMOs, “Retention/Loyalty Marketing” was named the area where marketing leaders are looking to increase their investment the most. So we ran comprehensive research, took a deep dive into the numbers, and resurfaced with a clear conclusion that all these marketing folks?

Groups 98
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7 AdTech Trends to Watch in 2024

SurveySensum

Attention Measurement Did you know the average attention on screen has decreased by 69% since 2004? The main objective of the attention-marketing approach is to increase the effectiveness of advertising. AI in Communications Personalization is an essential element of marketing strategy.

Trends 52
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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

More recently, Old Navy has revisited this marketing strategy with ads featuring 80s celebrities such as Chevy Chase, Saturday Night Live’s Superfans and the Superfans’ idol, Bears Coach Mike Ditka. With this focus, Dove has repackaged the emotions associated with its products, connecting its brand with feelings of self-esteem.

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How to Create a Successful Customer Loyalty Program

Michelli Experience

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news!