Remove 2004 Remove Connections Remove Marketing
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Modernizing the Library Experience, With Alison Circle – CB006

Customer Bliss

Alison Circle, Chief Customer Experience Officer for Columbus Metropolitan Library (CML), has more than 25 years marketing experience. For 13 years she was National Marketing Director for Garrison Keillor and “A Prairie Home Companion.”. In 2004 she joined CML as Director of Marketing and Strategic Planning.

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How customer intelligence software helps companies fight the survey epidemic

Alida

They are impersonal and generic , not connected to the data or experience of the individual customer. Even the venerable Pew Research has seen its response rate plummet from 36 percent in 1997 to only nine percent in 2004. Unfortunately, most ad-hoc survey software in the marketing technology landscape are not up to these tasks.

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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

More recently, Old Navy has revisited this marketing strategy with ads featuring 80s celebrities such as Chevy Chase, Saturday Night Live’s Superfans and the Superfans’ idol, Bears Coach Mike Ditka. With this focus, Dove has repackaged the emotions associated with its products, connecting its brand with feelings of self-esteem.

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How to Create a Successful Customer Loyalty Program

Michelli Experience

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news!

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Find, Win, Keep: A simple customer centric business strategy

ijgolding

When you consider I left GE in 2004 – over twelve years ago, that is an impressive fact. Connecting back to the principle of simplicity, I believe that the best ideas; the ones that are long lasting; the ones that sustain themselves; are without question the simplest.

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16 Popular Review Websites Businesses Should Track

ReviewTrackers

What business owners and marketing executives must realize is that online reviews and ratings are a major factor in shaping their brand reputation. According to World Travel Market, TripAdvisor ranks ahead of personal recommendations, tourist board websites, and guidebooks as the most trusted source for travel planning.

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Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

In a recent CommerceNext survey of CMOs, “Retention/Loyalty Marketing” was named the area where marketing leaders are looking to increase their investment the most. So we ran comprehensive research, took a deep dive into the numbers, and resurfaced with a clear conclusion that all these marketing folks?

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