How customer intelligence software helps companies fight the survey epidemic
Alida
APRIL 7, 2016
Even the venerable Pew Research has seen its response rate plummet from 36 percent in 1997 to only nine percent in 2004. As for consumers like Reed who have grown tired of surveys? Customer annoyance towards surveys and, as a further consequence, declining response rates. The antidote to the survey epidemic.
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