Remove 2004 Remove Consumers Remove Customer Base
article thumbnail

Proving the ROI of the Chief Customer Officer Role, With Enrique Gomez Alonso – CB71

Customer Bliss

In his current position he is responsible of defining and implementing Zurich Spain customer strategy, from customer experience to customer base management or customer data analytics. We spend a lot of time at work, and as we get into C-Suite roles, we spend more and more time thinking about and consuming work.

article thumbnail

Remaining Competitive in Retail: How to Optimize Customer Experience

CSM Magazine

According to Gartner, by the end of this year 85% of customer service interactions will start with self-service. The best field service solutions will include consumer portals that can make scheduling service visits easy for customers by offering control over their experience. Adhere to changing expectations. About the Author.

Retail 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Yet, t he term Chief Experience Officer is relatively recent compared to a similar role – the Chief Customer Officer (CCO). If we are to look at the available research, we’d see that – back in 2004 – Forrester Research did a report that showcased how important a more centralized approach to the customer experience is.

article thumbnail

Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

So, would presenting a different offer to small groups of consumers with similar attributes generate more uplift than sending the same offer to all consumers? Smaller Customer Segments, Bigger Results. They’re on to something! Spoiler alert: Yup, there is. From a Wince to Delight.

Groups 98
article thumbnail

Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

A generic response would be that the CCO position got its start the moment major companies began wondering whether or not they should have a supervisor responsible for the overall customer experience. According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization.

article thumbnail

[Q&A] B2B SaaS Benchmarks: How Does Your Company Compare to +1,500 of Its Peers?

ChurnZero

If you’re a successful company, you would imagine that overall, your customer base should not only be growing, but they should also be using more products. If you say that 100 customers in November gave us this much money, and in December they gave us that much money, it feels like net revenue retention.

B2B 98
article thumbnail

5 Challenges to Proactive Customer Success

Amity

For the next 10 years, as the first generation of SaaS products came into the market, the way we managed our customers evolved but came nowhere close to resembling what Customer Success is today. They put the program in place to retain their customers, prevent revenue churn, and maximize their upselling revenue capabilities.