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How customer intelligence software helps companies fight the survey epidemic

Alida

Even the venerable Pew Research has seen its response rate plummet from 36 percent in 1997 to only nine percent in 2004. Unfortunately, most ad-hoc survey software in the marketing technology landscape are not up to these tasks. As for consumers like Reed who have grown tired of surveys? The antidote to the survey epidemic.

Software 169
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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

More recently, Old Navy has revisited this marketing strategy with ads featuring 80s celebrities such as Chevy Chase, Saturday Night Live’s Superfans and the Superfans’ idol, Bears Coach Mike Ditka. Another way brands can connect with consumer emotions is by appealing to values shared by the company’s target market.

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16 Popular Review Websites Businesses Should Track

ReviewTrackers

But the point is this: online reviews and ratings heavily influence consumers’ purchase decisions. According to Cone Communications, 4 in 5 consumers will reverse a purchase decision after reading negative reviews. General Review Sites. million accommodations, restaurants, and attractions. Automotive Review Sites.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

The CXO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. Over the years, the CCO position received more and more recognition.

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Guest Blog: Becoming a Blockbuster?

ShepHyken

Back in 2004, Blockbuster had 60,000 employees, 9,000 stores and appeared invincible. Another example: BlackBerry dominated the business smartphone market. As a result, it dismissed the new iPhone as a “mere consumer toy.” In fact, at one point, a new store was becoming a Blockbuster every 24 hours.

Retail 83
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Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

In a recent CommerceNext survey of CMOs, “Retention/Loyalty Marketing” was named the area where marketing leaders are looking to increase their investment the most. So we ran comprehensive research, took a deep dive into the numbers, and resurfaced with a clear conclusion that all these marketing folks?

Groups 98
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The Evolving Food Delivery Market

NetBase

Consumers are embracing the Evolving Food Delivery Market – especially as COVID-19 continues to spread. Today’s fast-paced society requires businesses to constantly evolve in order to meet the demands of consumers. Consumers are a feisty bunch after all – and that can spin either way. Food Delivery Promos on Phones.