How customer intelligence software helps companies fight the survey epidemic
Alida
APRIL 7, 2016
Even the venerable Pew Research has seen its response rate plummet from 36 percent in 1997 to only nine percent in 2004. Unfortunately, most ad-hoc survey software in the marketing technology landscape are not up to these tasks. As for consumers like Reed who have grown tired of surveys? The antidote to the survey epidemic.
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