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Remaining Competitive in Retail: How to Optimize Customer Experience

CSM Magazine

For retail business, the customer journey extends far beyond the initial sales engagement. The best field service solutions will include consumer portals that can make scheduling service visits easy for customers by offering control over their experience. Adhere to changing expectations. Increase service and revenue opportunities.

Retail 119
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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In 2004, Unilever brand Dove conceived the Dove Campaign for Real Beauty , which promoted the company’s products by changing the emotions associated with personal care and beauty products. The ads sparked discussion and controversy, which boosted Dove’s sales. Dove: Repackaging Emotional Associations.

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How to Stop Your Customers From Leaving You

Kayako

Make a customer, not a sale. Sales people are incentivized to win business. The key thing is, yes, the salesperson may have made their quota, but actually, the cost of that sale and the length that the customer stays with you, is it really worth it? We’re all consumers. Why support is more important than sales.

How To 120
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

The CXO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary. Fosters a Company-Wide Customer-Centric Culture To make the customer feel valuable to the brand, the Chief Experience Officer unifies the way all employees view consumers.

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Guest Blog: Becoming a Blockbuster?

ShepHyken

Back in 2004, Blockbuster had 60,000 employees, 9,000 stores and appeared invincible. As a result, it dismissed the new iPhone as a “mere consumer toy.” Online sales are expected to grow to more than $400 billion by 2018. In fact, at one point, a new store was becoming a Blockbuster every 24 hours.

Retail 83
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Yelp Factsheet: Stats Your Business Need to Know

ReviewTrackers

Yelp is one of today’s most popular online review sites, with the unique power to influence purchase decisions and consumer behavior. Consumers often check Yelp. According to the 2018 Online Reviews Survey by ReviewTrackers, approximately 45 percent of consumers say they are likely to check reviews on Yelp before visiting a business.

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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

The CCO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary. To make the customer truly feel valuable to the brand, the Chief Customer Officer unifies the way all employees view consumers. How Did the CCO Position Come to Be?