2004 Customer Base Customer Experience Management Customer Satisfaction 
Feedbackly
SEPTEMBER 26, 2018
64% of people think that customer experience is more important than price in their choice of a brand. Popularity of Customer Experience. Customer feedback is how you will benchmark your customer satisfaction and be confident making business decisions to rectify shortcomings. For good reason too.
Responsetek
MAY 4, 2018
However, research by the psychologist Barry Schwartz in 2004 identified that too much choice can in fact present more problems and create a higher level of anxiety for consumers than not enough choice. This principle of reduced choice improving the likelihood of customer satisfaction was at the heart of e-Harmony’s ethos.
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