Remove 2004 Remove Customer Base Remove Customer Experience Management Remove Innovation
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Why Should You Care About Customer Experience?

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64% of people think that customer experience is more important than price in their choice of a brand. Popularity of Customer Experience. I smell an opportunity for new market entrants… A recent study suggests that the rapid rate of digital innovation has had a profound effect on customer expectations.

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POV: The Choice Dilemma

Responsetek

However, research by the psychologist Barry Schwartz in 2004 identified that too much choice can in fact present more problems and create a higher level of anxiety for consumers than not enough choice. Well if you have, you join the millions of consumers who suffer the same ‘shopping’ paralysis daily. . Download eBook.

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