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I still hear things like: ‘I treat my customers how I want to be treated’ instead of how they want to be treated. I started EarlyBridge in 2004. We’re a small company specialised in customer insights, CX consulting and training/change management. We work with organisations large and small to help them be more customer-centric.
When you consider I left GE in 2004 – over twelve years ago, that is an impressive fact. Back in 1999, the concept of the ‘customerjourney’ did not really exist. However, even then, GE were the masters at understanding end to end ‘processes’ as well as the importance of customercentricity.
For example, viable and extremely capable Journeymapping software that previously required serious investment can now be obtained for a fraction of the cost. CustomerJourneyMapping is another case in point. We just need to become more reasonable. What’s fundamentally changed there?
His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customerjourney, voice of customer (VoC) and survey strategies, customerjourneymapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.
How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?
His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customerjourney, voice of customer (VoC) and survey strategies, customerjourneymapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.
How do you approach customer happiness in your company? However, making sure customer experience is handled the right way throughout your entire organization can be pretty difficult – especially if you have a large business with multiple departments and branches. How Did the CCO Position Come to Be?
“What customer experience needs to entail is a radical decentralization of authority, which allows change to happen precisely where it needs to occur.”. Customer experience has always been a survey, an afterthought, a checkbox. How to Let Customer-Centricity Take Over Every Layer of the Organization. Final Thoughts.
In the last decade, mastery in customer satisfaction has delivered a CAGR of 15%. How to Get in Touch — and Stay in Touch — with Customers. While a single initiative to understand customerjourneys is laudable, this practice needs to be sustained over the long-term, or success will be temporary.
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