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The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

I still hear things like: ‘I treat my customers how I want to be treated’ instead of how they want to be treated. I started EarlyBridge in 2004. We’re a small company specialised in customer insights, CX consulting and training/change management. We work with organisations large and small to help them be more customer-centric.

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Find, Win, Keep: A simple customer centric business strategy

ijgolding

When you consider I left GE in 2004 – over twelve years ago, that is an impressive fact. Back in 1999, the concept of the ‘customer journey’ did not really exist. However, even then, GE were the masters at understanding end to end ‘processes’ as well as the importance of customer centricity.

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A Perspective and a Prospective on CX

Horizon CX

For example, viable and extremely capable Journey mapping software that previously required serious investment can now be obtained for a fraction of the cost. Customer Journey Mapping is another case in point. We just need to become more reasonable. What’s fundamentally changed there?

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Remaining Competitive in Retail: How to Optimize Customer Experience

CSM Magazine

It is common knowledge that the retail industry thrives on positive customer interactions and feedback, so when reviewing the ways in which organizations can grow and remain competitive in their field, it is vital to craft plans that revolve around optimizing the customer experience. Adhere to changing expectations. About the Author.

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CX Predictions and Tips for 2017

Clicktools

Your customers born between 1982 and 2004 is now about 25% of the total population. ” Yes, you’ve optimized for mobile and yes, you’ve envisioned parts of the customer journey in multi-screen scenarios, but that’s no longer enough. Keep that in mind as you rework your journey maps this year.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.