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SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customerretention and accelerating revenue growth. Product-led growth is a marketing, sales, and customerretention strategy that relies on the customer’s experience with the product to drive purchases.
In Part 1 and Part 2 of this blog series based on the whitepaper co-produced by ServiceXRG and TeamSupport, we introduced the concept of how to position the investment in customer support as a strategic value aligned to current business practices and target outcomes, and about the evolving role of B2B customer support.
Being prepared to engage customers proactively is essential to assuring that customers can successfully adopt and apply the products they have. This is the first step in customerretention. We’ll conclude this series in Part 3 with customer support versus customersuccess.
that end, we’ve curated a customer service-centric podcast list for you to peruse and enjoy. Check out our favorite customer service podcasts, or keep reading for some entertaining podcast history. Then in 2004, BBC and The Guardian journalist Ben Hammersley merged the words ‘iPod’ with ‘broadcast’ officially coining the term ‘podcast.’
About ServiceXRG Service Excellence Research Group (ServiceXRG) helps companies retain customers, expand revenue, and achieve cost efficiencies through service excellence. Founded in 2004, the organization works with the world’s leading technology companies to transform and optimize service outcomes. Learn more at servicexrg.com.
With 20,000 customers worldwide, HubSpot is the world’s leading inbound marketing and sales platform, transforming the way businesses attract, engage, and delight customers. We sat down with Stephen O’Keefe, Director of CustomerSuccess, to discuss how CustomerSuccess has evolved at HubSpot over the last 7 years.
She has served clients as an independent consulting partner since 2004. Dennis is an innovative Customer Experience evangelist with a deep understanding of consumer engagement, digital media, and reporting analytics. He authored the CustomerSuccess book for Wiley! Denise went on to head Sony Electronic Inc.’s
She has served clients as an independent consulting partner since 2004. Dennis is an innovative Customer Experience evangelist with a deep understanding of consumer engagement, digital media, and reporting analytics. He authored the CustomerSuccess book for Wiley! Denise went on to head Sony Electronic Inc.’s
It is no longer sufficient to sell only product features and assume customers can be successful [after the sale]. Well-defined services programs provide the essential complement to products, accelerating customersuccess and helping to mitigate churn. Learn more at servicexrg.com.
Contrary to Reichheld, other researchers, in fact, have found that customer satisfaction is consistently correlated with growth (Anderson, et al., 2004; Fornell, et al., Additionally, if you are interested in increasing ARPU (average revenue per customer), you might consider including a purchasing loyalty question.
Contrary to Reichheld, other researchers, in fact, have found that customer satisfaction is consistently correlated with growth (Anderson, et al., 2004; Fornell, et al., Additionally, if you are interested in increasing ARPU (average revenue per customer), you might consider including a purchasing loyalty question.
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