CX vs. UX: The Yin and Yang of Customer Loyalty
InteractionMetrics
JUNE 19, 2023
An e-commerce site with bold checkout buttons and a simple shopping cart icon demonstrates the fundamentals of good UX design. Founded in 2004, Stanford University’s Hasso Plattner Institute of Design broke down Design Thinking into five distinct phases: Empathize : Understand your customer. Walk in their shoes.
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