Customer Bliss

MAY 24, 2016

Alison Circle, Chief Customer Experience Officer for Columbus Metropolitan Library (CML), has more than 25 years marketing experience. For 13 years she was National Marketing Director for Garrison Keillor and “A Prairie Home Companion.”. In 2004 she joined CML as Director of Marketing and Strategic Planning.

Leadership 135

Leadership Marketing Engagement Connections 135

Brandwatch CX

JANUARY 5, 2019

For marketers, these statistics can help in developing strategies to ensure you are targeting the audience you want to reach in the most effective way. Facebook was launched on February 4, 2004 , by Mark Zuckerberg and his Harvard College roommates. In March 2004 , Facebook expanded to the universities of Columbia, Stanford, and Yale.

Advertising 97

Advertising Video Brands Financial 97

Optimove

SEPTEMBER 5, 2023

A surprising finding reveals that NFL bettors experience less marketing fatigue than online shoppers, but most use multiple betting sites. Marketing Fatigue: NFL bettors suffer less – only 37% want fewer messages, in contrast with 66% of online shoppers. Popular bets: point spread (59%), over/under (53%). 

Sports 52

Sports Survey Engagement Strategy 52

Horizon CX

MARCH 1, 2021

The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. In 2004, D. Marketing – HorizonCX, LLC. The issue at hand was the conflict that debated the company priority: Customer Satisfaction or quarterly numbers.

ROI 130

ROI Return on Investment Financial Customer Satisfaction 130

Beyond Philosophy

APRIL 28, 2019

That was in 2004. The Attention Cluster: These are the emotions your marketing department is responsible for, meaning they get the customers interested in what you have to offer. The person asking understood what I was saying about evoking the proper emotions in a Customer Experience. I didn’t know.

Insurance 126

Insurance Consulting Loyalty Customers 126

Totango

MAY 27, 2022

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Product-led growth is a marketing, sales, and customer retention strategy that relies on the customer’s experience with the product to drive purchases. What Is Product-led Growth (PLG)?

Customer Retention 123

Customer Retention Sales Software Strategy 123

Optimove

AUGUST 4, 2021

In a recent CommerceNext survey of CMOs, “Retention/Loyalty Marketing” was named the area where marketing leaders are looking to increase their investment the most. So we ran comprehensive research, took a deep dive into the numbers, and resurfaced with a clear conclusion that all these marketing folks?

Groups 98

Groups CRM Ecommerce Comparison 98

ijgolding

MARCH 20, 2018

I started EarlyBridge in 2004. Then I was with KPMG for a few years in the Netherlands before I started my own company in 2004. What have you observed about the advancement of CX in the markets you operate in? It’s shocking to me still sometimes how far removed we are from being able to look through the eyes of our customers.

Customer Journeys 152

Customer Journeys Culture Customer Centricity Contact Center 152

SurveySensum

SEPTEMBER 2, 2024

Attention Measurement Did you know the average attention on screen has decreased by 69% since 2004? The main objective of the attention-marketing approach is to increase the effectiveness of advertising. AI in Communications Personalization is an essential element of marketing strategy.

Trends 52

Trends Advertising Retail Chatbots 52

ChurnZero

AUGUST 17, 2021

This search data dates back to 2004, which is before many of us had probably even heard of the term ourselves, nevertheless working in the field. It’s clear from this list to see that there’s a focused interest in the Customer Success job market and careers, which is great to see. customer success manager. what is customer success.

Trends 98

Trends Customer Success eBook Industry 98

Michelli Experience

MARCH 2, 2016

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news!

Loyalty Programs 100

Loyalty Programs Loyalty Rewards Programs How To 100

Team Support

JANUARY 12, 2021

Nearly a third (30% to be exact) of technology companies have come to market with, or moved exclusively to, a subscription licensing model. Support organizations must prepare to scale to meet growing demand as they are increasingly called upon to participate in success-related activities. The Subscription Effect.

B2B 86

B2B Knowledge Base Resources Report 86

Retently

JULY 28, 2023

The CXO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. Over the years, the CCO position received more and more recognition.

Chief Customer Officer 142

Chief Customer Officer Customer Centricity Call Center Metrics 142

Win the Customer

MARCH 8, 2017

More recently, Old Navy has revisited this marketing strategy with ads featuring 80s celebrities such as Chevy Chase, Saturday Night Live’s Superfans and the Superfans’ idol, Bears Coach Mike Ditka. Another way brands can connect with consumer emotions is by appealing to values shared by the company’s target market.

Case Study 118

Case Study Study Brands Customer Experience 118

Magellan Solutions

NOVEMBER 7, 2023

billion market worth in 2019? They first delegated their technical support in India as early as 2004. The most common outsourced expert assistance is in legal services , accounting and finance, health care, market research and data analysis, human resources, etc. Outsourcing is becoming a trend in the business world right now.

Call Center 52

Call Center Competitive Advantage Financial Software 52

Forrester's Customer Insights

NOVEMBER 12, 2019

Since the first podcast came on the scene in 2004, there are now over 750,000 podcast shows with […]. By Jay McBain and Rob Spee If you haven’t listened to a podcast yet, you’re now in the minority. According to Podcast Insights, 51% of the US population has listened to at least one podcast.

Sales 52

Sales B2B Marketing 52

Think Customers

NOVEMBER 2, 2014

Since its inception in 2004, the 1to1 Media Customer Champions has grown into a one-of-a-kind awards program that honors and spotlights the individuals responsible for game-changing customer-focused strategies-- a truly unique event that honors the leaders who create innovative change in their organizations. 1to1Media.com/weblog.

Employee Engagement 70

Employee Engagement Loyalty Innovation Customer Engagement 70

Optimove

AUGUST 15, 2019

The phenomenon, known as the Paradox of Choice, was coined in 2004 by American psychologist Barry Schwartz, and was first discovered in the early 2000s as part of a now famous study focusing on jam. Almost 20 years later, we marketers rely on personalization to neutralize the paradox’s effects on our customers.

Travel 65

Travel Study Technology Marketing 65

Team Support

NOVEMBER 10, 2020

Based on that,] establish a defined road map of future program enhancements driven by product road map and market needs. Founded in 2004, the organization works with the world’s leading technology companies to transform and optimize service outcomes. Conduct ongoing reviews of service program use and effectiveness.

B2B 59

B2B Sales Customers Customer Success 59

North Highland

NOVEMBER 26, 2018

In 2004, North Highland began looking for how to provide that same level of customer intimacy, but now on a global scale. One where they could maintain their autonomy, continue to leverage their market knowledge and benefit from exchanging capabilities and gaining global insights from others around the world.

Consulting 66

Consulting Trends Culture Industry 66

Alida

APRIL 7, 2016

Even the venerable Pew Research has seen its response rate plummet from 36 percent in 1997 to only nine percent in 2004. Unfortunately, most ad-hoc survey software in the marketing technology landscape are not up to these tasks. Customer annoyance towards surveys and, as a further consequence, declining response rates.

Software 169

Software Survey Company eBook 169

Avaya

JANUARY 24, 2018

Sheila McGee-Smith is a leading communications industry analyst and strategic consultant with a proven track record in new product development, competitive assessment, market research, and sales strategies for customer care solutions and services. An original MiFID was enacted in 2004, prior to the 2008 global financial crisis.

Financial 46

Financial Government Banking Policies 46

Storyminers

JULY 6, 2020

Her areas of expertise include market research, program management, marketing, instructional design, and training. Aimee is a Certified Customer Experience Professional (CCXP) and a graduate of the University of Notre Dame with a degree in marketing management. Annette Franz. Barry Dalton.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

AWS Machine Learning

MARCH 30, 2023

It enables you to improve customer engagement by powering personalized product and content recommendations in websites, applications, and targeted marketing campaigns. Amazon Personalize is a fully managed machine learning (ML) service that makes it easy for developers to deliver personalized experiences to their users.

Trends 86

Trends Interaction Groups Training 86

CSM Magazine

NOVEMBER 26, 2020

“We are excited to be supporting the team at Localz as they continue to deliver innovative products to the retail and field services markets. Since 2004, we’ve been targeting this Triple Point in areas like infrastructure, energy efficiency and social housing, unlocking investment opportunities that make a difference.

Retail 52

Retail Customer Centricity Communication Customer Engagement 52

Storyminers

JULY 6, 2020

Her areas of expertise include market research, program management, marketing, instructional design, and training. Aimee is a Certified Customer Experience Professional (CCXP) and a graduate of the University of Notre Dame with a degree in marketing management. Annette Franz. Barry Dalton.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Interactions

OCTOBER 17, 2019

“When Interactions started out in 2004, a streamlined customer experience certainly wasn’t considered the business necessity that it is today. It allows for the most seamless customer experience and performs like your best agent by engaging in effortless and productive conversations.

Interaction 48

Interaction Customer Care Innovation Study 48

BirdEye

JANUARY 11, 2023

We’ll cover topics such as best practices for using social media marketing, content ideas, staying safe on social networks, and more. Its simple interface makes it incredibly user-friendly and features like Facebook Business Manager help businesses optimize the platform for advertising and marketing.

Social Media 98

Social Media Multi-Channel Advertising Video 98

LoyaltyPlus

MAY 30, 2018

Groundbreaking revenue generating programme, first introduced in 1998, has adapted to local market conditions to ensure 20 years of business-building benefit to commercial farmers. AgriBonus became fully self-sustainable in 2002 and generated an annual profit from 2004. LoyaltyPlus’ refined AgriBonus helps SA’s agriculture flourish.

CRM 72

CRM Software Government Loyalty 72

ShepHyken

JULY 28, 2017

Back in 2004, Blockbuster had 60,000 employees, 9,000 stores and appeared invincible. Another example: BlackBerry dominated the business smartphone market. Would you or your parents drive to your neighborhood Blockbuster store, hoping to get a copy of the latest movie release before they would all be rented?

Retail 81

Retail Social Media Travel Consumers 81

ijgolding

JULY 27, 2016

When you consider I left GE in 2004 – over twelve years ago, that is an impressive fact. ’ A very simple question – and one you would expect those responsible for the marketing function in the business to have a very good answer for. Back in 1999, the concept of the ‘customer journey’ did not really exist.

Customer Centricity 120

Customer Centricity Strategy Customer Journeys B2B 120

Kristina Evey

MAY 1, 2018

Needle ( 2004 ), stated that organizational culture represents the collective values, beliefs, and principles of organizational members. I have my clients show me a marketing brochure. Culture is based on shared attitudes, beliefs, customs, and written and unwritten rules that have been developed over time and are considered valid.

Customer Experience 184

Customer Experience Culture Leadership Loyalty 184

ChurnZero

JUNE 2, 2021

An overview of the current B2B SaaS market and valuation drivers. Q: What do you predict the SaaS market will be like in the next 12 months? A [Rob]: That’s more of a question for the earlier stage investing in the public market. Salesforce started it and they went public in 2004. Q&A Recap. Growth is king.

B2B 98

B2B Company B2C Survey 98

CSM Magazine

JANUARY 22, 2020

We’re thrilled to be an official QuandaGo Global Partner to deliver this world-class CX solution to the market,” said David Aldworth, President and Chief Executive Officer, Teliax. Founded in 2004, Denver, CO-based Teliax is a global leader in innovative voice connectivity and communications platforms. About Teliax.

Self Service 52

Self Service Contact Center Chatbots Omni-Channel 52

ShepHyken

JANUARY 31, 2020

This week we feature an article by Pem Brooke, Marketing Manager of SuperStaff. Marketing and communications expert Kelly McDonald provided some guidelines in her book, Crafting the Customer Experience for People Not Like You, so that readers could gain a better general understanding of each generation. Matures- born before 1945.

Customer Service 113

Customer Service Social Media Entertainment Guidelines 113

GlowTouch

MARCH 15, 2022

The Culture The Foundation was established in 2004 and is an extension of the corporate parent’s principle of Putting People First. And this is where the story of the GT Foundation begins, as the natural outgrowth of a company that sees success in business as the conduit for working within the surrounding communities.

Hospitality 52

Hospitality Resources Culture Groups 52

Avaya

JANUARY 26, 2018

The Markets in Financial Instruments Directive II (MiFID II)—arguably the greatest reform to hit Europe’s financial industry—is finally in effect as of January 3, 2018. This EU legislation serves as a much-needed upgrade from the original MiFID, enacted in 2004, and addresses key issues that resulted from the 2008 global financial crisis.

Financial 51

Financial Contact Center Call Recording Communication 51