Remove 2005 Remove Customer Base Remove Gamification
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Google Local Guides: Become the Neighborhood Expert Your Community Deserves

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My understanding of it was that it was always something to help them get increased review counts through gamification etc, and to model Yelp elite for parity. If you have a devoted customer base, Google asking for reviews, images, and to ‘check the facts’ can be helpful in keeping your local listing fresh and updated.