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Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” We live in an over-abundant world of consumer choice, but more is rarely better. consumer #brand #Marketing Click To Tweet.

Brands 320
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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 240
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Revisiting Convenience – Lessons from H20

Michelli Experience

Of course, there are those sophisticated brands like Fiji or Pellegrino. My favorite is Ethos water, a Starbucks brand that offers a portion of the proceeds from each bottle I purchase to help secure safe drinking water in a world where 1 in 6 people don’t have a reliable, healthy source.”. I drink my share of bottled water.

Trends 230
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5 Case Studies to Improve Your Customer Service

Kayako

An estimated 73% of consumers say a good experience is critical in influencing their brand loyalties. The company’s steady growth since 2006 outpaced its existing resources for support requests. The situation reflected poorly on their brand as a top higher education institution. .

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58 Incredible and Interesting Twitter Stats and Statistics

Brandwatch CX

Whether you’re looking for some stimulating reading with your morning coffee, a self-confessed data geek, or a marketer who wants to understand how Twitter can help your brand, we’ve got the Twitter stats for you. Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006.

Brands 111
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What Review Sites Do Banks and Financial Services Brands Need to Monitor?

ReviewTrackers

Not only do reviews have the potential to either attract or drive away customers; they are also a major reputation factor and a key source of information for consumers as they determine whether or not to trust a provider. Building consumer trust in banking and financial services. Harnessing online reviews. Credit Karma. Lending Tree.

Banking 17
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How YETI Stays Ahead with Feedback

GetFeedback

YETI was founded in 2006 by Roy and Ryan Seiders, two brothers from a long line of entrepreneurs. GetFeedback also allows for us to customize the experience on the consumer side. Not only with our products and our brand, but we’re also trying to do the same with our systems and processes. YETI has a cool history.

Feedback 220