Remove 2006 Remove Culture Remove Loyalty
article thumbnail

Top women CXOs

CloudCherry

Jeanne is the author of the famous book, “Chief Customer Officer” (Jossey-Bass, 2006). She has 20 years of experience helping companies improve loyalty and retention, employee engagement, and overall customer experience. The book was the first and one of its kind, at the time, to address the role of a customer leadership executive.

article thumbnail

Announcing my first book: The Hidden Power of Your Customers

Customers Rock!

This book has actually been a long time in the making – not so much from the perspective of how long it took to write it (see The Story below) but from the perspective that I have had this book in mind since before I began this blog in December of 2006. In fact, one of the reasons I started Customers Rock! Let me know what you think!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Employee Advocacy: Improving Experiences for Employees and Customers

InMoment XI

How aligned they are with the company’s overall business goals and culture. In 2006, The Conference Board published “Employee Engagement: A Review of Current Research and Its Implications.” Engagement, however, represents a mix of loosely related concepts and ideas rather than a single, objectively defined term.

article thumbnail

Make a Mouse: The Power of a Culture of Customer Experience Excellence

Michelli Experience

The same can be said for great service cultures. Within the context of the Starbucks culture, leaders and frontline service providers (all of whom are referred to as partners) are consistently encouraged to live the company’s mission: . “To What cultures are you trying to create in your workplace?

Culture 100
article thumbnail

The Reasons Behind Apple’s Customer Loyalty and High NPS

Retently

Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand. By understanding why and how Apple achieves high customer loyalty, you can create a process that improves customer satisfaction in your own company. Factors that contribute to Apple’s high customer loyalty.

NPS 96
article thumbnail

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

These elements are usually grouped into three types: the rational / functional benefits, the subjective / emotional elements and the cultural / relational factors. Cultural / Relational (Societal) factors are those associated with a brand’s trust and responsibility. Our values also determine our behaviour. SOURCE: Apple.

Brands 176
article thumbnail

The Power the Ultimate Question

Horizon CX

His research was then fully published in 2006 in a milestone book titled The Ultimate Question and revised and expanded even further in his follow-up publication in 2011 titled The Ultimate Question 2.0. 50%+ said NPS was the primary loyalty metric in use today among B2B voice-of-the-customer programs. 14% had never used NPS at all.