2006 Culture Loyalty 
CloudCherry
MARCH 8, 2019
Jeanne is the author of the famous book, “Chief Customer Officer” (Jossey-Bass, 2006). She has 20 years of experience helping companies improve loyalty and retention, employee engagement, and overall customer experience. The book was the first and one of its kind, at the time, to address the role of a customer leadership executive.
DCX
NOVEMBER 19, 2024
Reciprocity: Give a Little, Get a Lot Robert Cialdini taught us about reciprocity (Cialdini, 2006) —when you give something, people want to give back. It could be loyalty points, a discount, or just extra effort in solving a problem. In CX, this means offering small, unexpected rewards. ” The key is balance.
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Customers Rock!
MAY 5, 2011
This book has actually been a long time in the making – not so much from the perspective of how long it took to write it (see The Story below) but from the perspective that I have had this book in mind since before I began this blog in December of 2006. In fact, one of the reasons I started Customers Rock! Let me know what you think!
InMoment XI
SEPTEMBER 20, 2022
How aligned they are with the company’s overall business goals and culture. In 2006, The Conference Board published “Employee Engagement: A Review of Current Research and Its Implications.” Engagement, however, represents a mix of loosely related concepts and ideas rather than a single, objectively defined term.
Michelli Experience
SEPTEMBER 21, 2016
The same can be said for great service cultures. Within the context of the Starbucks culture, leaders and frontline service providers (all of whom are referred to as partners) are consistently encouraged to live the company’s mission: . “To What cultures are you trying to create in your workplace?
C3Centricity
JULY 2, 2016
These elements are usually grouped into three types: the rational / functional benefits, the subjective / emotional elements and the cultural / relational factors. Cultural / Relational (Societal) factors are those associated with a brand’s trust and responsibility. Our values also determine our behaviour. SOURCE: Apple.
Retently
SEPTEMBER 17, 2018
Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand. By understanding why and how Apple achieves high customer loyalty, you can create a process that improves customer satisfaction in your own company. Factors that contribute to Apple’s high customer loyalty.
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