Kerry Bodine

APRIL 30, 2019

Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason. August 2007: Chris Messina invented the hashtag. It was a wakeup call for Comcast and every other big brand. NPS was the first framework that directly tied customer experience to business results.

Net Promoter Score 149

Net Promoter Score Customer Experience Social Media NPS 149

Kerry Bodine

APRIL 30, 2019

Since then, Net Promoter Score has become nearly ubiquitous in marketing and CX circles — and with good reason. August 2007: Chris Messina invented the hashtag. It was a wakeup call for Comcast and every other big brand. NPS was the first framework that directly tied customer experience to business results.

Net Promoter Score 149

Net Promoter Score Customer Experience Social Media NPS 149

Optimove

OCTOBER 20, 2022

With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand. Customer-led marketing still delivers brands an average increase of 33% in customer lifetime value. 5 ways to tighten customer relationships.

Customer relationships 98

Customer relationships Consumers Marketing Social Media 98

Customer Bliss

SEPTEMBER 12, 2017

After landing on Time Magazine’s Best Inventions of 2007, Rachael left New York City for Silicon Valley to be closer to the heart of technology innovation. Long-term brand campaigns vs. short-term brand campaigns. There were — happily! trade shows). Support for installations and failures (how emotional is that?).

B2B 0

B2B Leadership Data Technology 0

CloudCherry

MARCH 14, 2019

The CX Champion Contest was all about nominating the best CX superheroes who go above and beyond their limits to surprise the customer and make them feel happy about the brand or business. Nate started his career in the year 2007 and has worked tirelessly for years to give back to CX industry. Our top 3 winners are: . Nate Brown .

Hospitality 210

Hospitality Insurance B2C Groups 210

ijgolding

JUNE 25, 2018

In 2007 (11 years ago by my calculations), Kirk Kazanjian famously wrote a book about Enterprise Rent a Car. Thrive during tough economic times by bringing new advantages to the market. ? Although I was not a customer of Enterprise in 2007, it is highly likely they were a shining beacon of customer centric behaviour back then.

Customer Centricity 192

Customer Centricity Customers Industry Loyalty 192

Brandwatch CX

JANUARY 3, 2019

Whether you’re looking for some stimulating reading with your morning coffee, a self-confessed data geek, or a marketer who wants to understand how Twitter can help your brand, we’ve got the Twitter stats for you. In August 2007 the hashtag debuts, first proposed by user @chrismessina. Twitter marketing statistics.

Brands 111

Brands Financial Marketing Consumers 111

BirdEye

MAY 10, 2023

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? Content marketing Attract potential clients and generate revenue with high-value content.

Examples 98

Examples Strategy Tips Marketing 98

Quadient

JULY 25, 2022

Aspire Leaderboard Transforms its Grids for an Evolving CCM Market. Aspire’s most obvious update is splitting the single grid, “CCM-CXM Technology Vendors Leaderboard,” into two sub-component grids based on market demand. Both grids represent mature markets, with multiple vendors positioned far into the Leaders' zone.

Omni-Channel 95

Omni-Channel Marketing Software Social Media 95

Brandwatch CX

JANUARY 4, 2019

The first adverts were rolled out in August 2007. YouTube marketing statistics. As of October 2014, YouTube has paid out $2 billion to rights holders since 2007. The most popular branded channel is currently LEGO , which has amassed over 6bn views. The same brands have an average of 2.4 YouTube user statistics.

Video 104

Video Comparison Brands Marketing 104

Comm100

SEPTEMBER 28, 2021

From an IT perspective, the ability to plug in our own images and branding, and how the live chat code is generated dynamically for us to pick up and drop into our website, were extremely helpful for our development team. Since 2007, Fitbit has brought technology to health and fitness to change the way people move.

Customer Service 246

Customer Service Chatbots Banking B2C 246

Customer Bliss

JULY 24, 2018

A 2007 Harvard Business Review article ( “Companies and the Customers Who Hate Them,” ) noted that “one of the main propositions of marketing is that customer success begets loyalty and loyalty begets profits. Have above-market compensation. How to care more… Externally: Find your core differentiators as a brand.

Employee Engagement 161

Employee Engagement Tips Customer Satisfaction Conference 161

ReviewTrackers

JANUARY 18, 2018

In fact, the lack of trust in insurance providers has remained above 50 percent since 2007. Most leading companies are tracking brand sentiment and social media conversation,” says Troy Janisch, Director of Social Intelligence for U.S. According to an IBM survey , only 43 percent of consumers trust the insurance industry.

Banking 17

Banking Financial Insurance Brands 17

Forrester's Customer Insights

FEBRUARY 3, 2021

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

Consumers 59

Consumers Marketing Sales Brands 59

Comm100

OCTOBER 17, 2017

Brands on social media typically send out 23 promotional messages for every 1 response given to their audience. If a brand does end up actually responding, it’s usually after letting the user hang for an average of 10 hours , even though most consumers consider under 4 hours reasonable. That’s a lot of potential for customer care.

Social Media 178

Social Media Customer Service Customer Care Feedback 178

Beyond Philosophy

MAY 8, 2019

These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). This area is marketing’s job. It differs from the Recommendation Cluster in that people talk about your brand to people that didn’t ask. It’s as simple as that.

Net Promoter Score 155

Net Promoter Score Insurance Call Center Training 155

ShepHyken

MAY 10, 2022

How to Use TikTok for Marketing and Customer Service. They discuss how businesses can use TikTok to promote their brand and enhance customer experience. Top Takeaways: Social Media is an opportunity for a brand to show the world that they are interested in resolving issues for their customer. This might change in a year.

Advertising 98

Advertising Social Media Video B2B 98

ReviewTrackers

SEPTEMBER 12, 2018

For many companies, word-of-mouth marketing is all about using natural conversations to show off new products or services. Data from Hubspot shows that consumers talk about brands 90 times a week and 90 percent of customers will also trust brand recommendations from friends. Word-of-Mouth Marketing for Food and Drinks.

Examples 73

Examples Marketing Apparel Social Media 73

ReviewTrackers

AUGUST 23, 2018

Social media marketing for insurance is experiencing major growth. While insurance providers recognize that social media marketing is essential to future growth, many struggle to keep up with the pace and drive real results from their efforts. Social Media Marketing for Insurance: The Challenge. But there are challenges.

Social Media 73

Social Media Insurance Marketing Policies 73

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Not only that, One Medical accepts insurance and partners with local health systems in most markets where it operates.

Healthcare 89

Healthcare Marketing Insurance Groups 89

ChurnZero

JANUARY 10, 2025

In 2025, I predict that in-app engagement, through pop-ups, guides, and walkthroughs , will start to take over some of that market share. Clippy is no longer with us, having been fired by Microsoft in 2007 , but the intrusive little paper clip has left a legacy from which all in-application virtual assistants have sprung.

Trends 52

Trends Customer Success Net Promoter Score Customer Journeys 52

Totango

MAY 27, 2022

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Product-led growth is a marketing, sales, and customer retention strategy that relies on the customer’s experience with the product to drive purchases. What Is Product-led Growth (PLG)?

Customer Retention 126

Customer Retention Sales Software Strategy 126

Beyond Philosophy

JANUARY 19, 2015

Consumer motivation research (“On Brands and Word of Mouth”, Journal of Marketing Research, August, 2013), conducted by several professors at U.S. and Israeli business schools, represents large data sets covering online word-of-mouth, offline word-of-mouth, brand equity, and customer brand research.

Automotive 60

Automotive Marketing Sports Social Media 60

Comm100

NOVEMBER 13, 2022

Today’s customers look for fast, convenient, and personalized support that allows them to connect with brands how, where, and when they want. We know that customer service both builds new business and retains existing business, which makes service agents a significant part of brand identity and customer experience. Founded: 2007.

Tools 242

Tools Customer Service Tips Omni-Channel 242

ReviewTrackers

JANUARY 1, 2018

A number of research studies suggest that online reviews are more trustworthy and useful than branded social media content, advertising, information from salespeople, and even natural search engine results. Online Review Websites Your Business Should Track. million accommodations, restaurants, and attractions. Trustpilot.

Automotive 109

Automotive Hotels Travel Healthcare 109

Comm100

FEBRUARY 1, 2023

74% of Gen Z believe that convenience is more important than brand , meaning that offering better support options for students becomes a competitive edge for schools. 90% of consumers say that when they interact with a brand online, they expect an immediate response.

Effort Score 189

Effort Score Wait Times Video Communication 189

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Grade.us

AUGUST 21, 2018

When it comes to email marketing and SMS, marketers aren't sure which marketing channel performs best. Is email marketing dying? In the past, email marketing was the default channel for marketers. In the past, email marketing was the default channel for marketers. Should you focus on SMS?

Marketing 55

Marketing e-support Consumers Feedback 55

BirdEye

NOVEMBER 28, 2023

Increased trust Engaging in online reputation management shows your customers that you care about their opinions and experiences with your brand. For instance, if you leave a negative Google review from 2007 unanswered, your customers may perceive you as clueless or careless. Remember: your happiest customers are your best marketers.

Tips 109

Tips Management Social Media Feedback 109

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Bob Hayes

MAY 7, 2018

The NPS is “the single most reliable indicator of a company’s ability to grow” (Netpromoter.com, 2007). 2007) found the same pattern of results in other industries (e.g., overall satisfaction, likelihood to repurchase) are comparable to the NPS in predicting business performance measures like market share and cash flow.

NPS 89

NPS Net Promoter Score Data Loyalty 89

Bob Hayes

MAY 7, 2018

The NPS is “the single most reliable indicator of a company’s ability to grow” (Netpromoter.com, 2007). 2007) found the same pattern of results in other industries (e.g., overall satisfaction, likelihood to repurchase) are comparable to the NPS in predicting business performance measures like market share and cash flow.

NPS 86

NPS Net Promoter Score Data Loyalty 86

Customer Guru

JANUARY 3, 2018

When we started the journey of Cloudnine in 2007, we did not have any great ambition of growing beyond one unit. 1% of the actual market available. It was a gradual progression of the brand, expanding from a single unit in South Bengaluru to other locations in Bengaluru thereafter. The journey has been fantastic since then.

Customer Centricity 95

Customer Centricity Healthcare Hospitality Management 95

C Space

MAY 18, 2020

The Brand Move Roundup – May 18, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. The collection is priced at $349.

Brands 52

Brands Omni-Channel Entertainment Advertising 52

DCX

DECEMBER 3, 2024

Your customers begin to feel the difference, too—suddenly, their experiences with your brand are unlike anything they’ve encountered elsewhere. Think about Apple’s iPhone launch in 2007. Invite people from different teams—CX, product, marketing, operations. All ideas are welcome, no matter how wild.

Customer Experience 52

Customer Experience Exercises Transportation Entertainment 52

Avaya

OCTOBER 4, 2016

Cord Himelstein, Head of Marketing for Michael C. Since 2007, he has been responsible for leading the company’s strategic marketing initiatives and communications efforts. In the 1950s we expanded into the retail market. As a recognition company, we’re in the unique position of representing our customers’ brands.

Rewards Programs 67

Rewards Programs Call Center Employee Engagement Retail 67

Comm100

FEBRUARY 6, 2018

This blog post will cover several of the top, most sought-out customer engagement tools on the market. Some of these tools have millions of loyal users; others are newcomers or vertical market players. Company Seeks Social Media Software with a Focus in Marketing. Business Seeks Powerful Email Marketing Automation Tool.

Software 143

Software Customer Engagement Engagement Omni-Channel 143