Remove 2007 Remove Communication Remove Social Media
article thumbnail

How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. The media might be more inclined to show what a large corporation has done, but even if you are a start-up, with no marketing strategy or whatsoever, you can still help.

Brands 147
article thumbnail

As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

A VOC program will also reveal which communication channels your customers prefer. Social media remains one of the best ways to get your consumer feedback on products and services in real-time and build relationships. Use interactions to ask and know each person’s preferred channel within social media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Aspire Leaderboard Transforms its Grids for an Evolving CCM Market

Quadient

This year’s Leaderboard reflects several major shifts in the industry, with three critical updates that make it easier to plan customer communication transformation projects. Your organization has communications that are low-risk and some that are higher risk. Customer Communications. Social Media Image.

article thumbnail

12 Marketing strategy examples, plus tips

BirdEye

Create SEO optimized blog articles, social media posts, infographics, and videos. Social media marketing With 54% of social media users reporting they use social networks to research brands and products, businesses should seek ways to leverage this opportunity. So how did the iPhone take over?

article thumbnail

Customer Centricity has to be an Intrinsic Principle: an Exclusive Interview with Mr. Rohit M A, Co-Founder and Managing Director, Cloudnine

Customer Guru

When we started the journey of Cloudnine in 2007, we did not have any great ambition of growing beyond one unit. From 2007, the way in which “word of mouth” can be propagated has changed with the onset of digital media. This made a huge change from how you look at digital media as a driver for word of mouth.

article thumbnail

A History of Customer Support Technology

Team Support

Customer interactions expanded to email and web-based platforms: Companies began using email for customer communication, and websites provided self-service options and FAQs. In the late 1990s, live chat support emerged as a popular communication channel.

article thumbnail

Customer Success Story: American Family Insurance

ReviewTrackers

In fact, this lack of trust in insurance providers has remained above 50 percent since 2007. Accenture, meanwhile, notes that digital customer communications are taking a front seat in insurance company evaluations, with 4 out of 10 insurance customers reading online reviews and basing their insurance buying decisions on them.