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Since 2007, Fitbit has brought technology to health and fitness to change the way people move. Fitbit’s digital customerservicestrategy took shape in 2019, when the B2B side of the business, Fitbit Health Solutions , sought to capture leads that were being missed by relying on a traditional contact form.
Depending on whether your Customer Care department is an extension of your marketing or your customerservicestrategy, the KPIs you give yourself may be different. The next step is to identify the various levers you can act on to improve these indicators and fine tune your strategy.
Instead of scouring a website for a company’s contact info, or spending minutes filling out a survey, customers can tell companies what they think within seconds, as easily as tagging them in a status, tweet, or post. By 2020, Customer Experience is expected to overtake price and product quality as key brand differentiators.
Customers are like elephants; they have amazing memories. This means they will never forget a truly wonderful or absolutely horrible service experience. So, in these tough economic times, what are the best customerservicestrategies to provide elephant-astic experiences? Unleash the chatbot!
Referred to as “the most famous customerservice manager in the US, possibly the world” by BusinessWeek , Eliason is best known for developing the use of social media in the practice of customer relations. He joined Comcast as executive support manager in 2007 during a period of high-profile public relations issues.
Referred to as “the most famous customerservice manager in the US, possibly the world” by BusinessWeek , Eliason is best known for developing the use of social media in the practice of customer relations. He joined Comcast as executive support manager in 2007 during a period of high-profile public relations issues.
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