2007 Multi-Channel Social Media 
Smith+co CX
MARCH 10, 2014
We do not claim this is an original thought (way back in 2007 Brian Solis wrote an article titled ‘Social Media is About Sociology Not Technology’ ) but the evidence is that executives continue to focus on the technology rather than the experience. Here are a few things to think about: Be clear about your brand purpose.
CSM Magazine
OCTOBER 26, 2020
Adam Taylor, MD at VeriCall reveals a radical new approach to providing high volume service operations that support redesigned customer journeys across multi platforms. Since 2007 there have been more SMS messages sent than phone calls made and yet the primary method of contact for business is still the phone?
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SurveySensum
JULY 14, 2020
Multi-Award Winner, Nandkishor Tripathi is a Market Research Operations and CX Methodology Specialist with over 16 years of proven track record in delivering customer experience at the highest levels. He also has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession.
Quadient
SEPTEMBER 7, 2022
If you are not communicating with your customers on the right channels, with the right message, and at the right time, then your communications are likely creating unwelcomed customer frustration that ultimately adds downstream costs to your organization. Omnichannel Orchestration: Separating Out Single-channel Vendors. Experience.
Martin Hill-Wilson
MAY 27, 2015
Over a quarter ( 27%) of internet users regularly watches TV or films online, compared to one in ten in 2007. The use of social media has tripled since 2007. Nearly three quarters ( 72%) of internet users aged 16 and above say they have a social media profile, compared to 22% in 2007. Mobile banking.
Beyond Philosophy
JUNE 4, 2015
From Products to Customers to the Human Spirit, noted marketing scholar Philip Kotler recognized that the new model for organizations was to treat customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Kotler picked up a theme that was articulated in the 2007 book, Firms of Endearment.
LiveChat
AUGUST 3, 2018
For brands, it’s not about being multichannel any more, it’s about being channel agnostic. Customer journeys have gone from being linear to long winded to now complex, multi-route, multi-device and multi-platform experiences. Can you sell on any channel of your customer’s choice? Never rest on a successful product.
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