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Customer Experience = Success + Effort + Emotion

Experience Matters

My definition of customer experience remains the same as when I introduced it in 2008 : The perception that customers have of their interactions with an organization.

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20 Most Popular Customer Experience Matters Posts in 2014

Experience Matters

Free eBook: The 6 Laws Of Customer Experience (2008). Don’t Confuse Customer Service With Customer Experience (2009). Five Questions That Drive Customer Journey Thinking. Free eBook: People-Centric Experience Design. Infographic: The Six Laws of Customer Experience. LEGO’s Building Block For Good Experiences (2009).

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Free eBook: The 6 Laws Of Customer Experience

Experience Matters

This is an update to the original eBook that was published in 2008. It has been downloaded and read by tens of thousands of people around the world and is likely one of the most-read documents ever published on the topic of customer experience.

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And the Customers Tweeted Happily Ever After

Storyminers

Between 2008 and 2009, Apple jumped 32 places on the Fortune 500 list as its capitalization increased from $157 billion to $184 billion. Data for Kroger’s revenue per square foot is from 2008. 475 $611 $930 $2,666 $4,032. billion, or $1.82 per diluted share.

Retail 264
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Is Our Code of Conduct an Anachronism?

InMoment XI

Imagine, for a moment, the following scenario: Jane Doe has owned her 2008 Sunbeam Alpine for 5 years and just had it serviced by her dealer. A survey company, acting on behalf of and in the name of Sunbeam Motors, sends her a service satisfaction survey to follow up on the visit. Here’s Jane’s response. View Article

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Ridesharing: The Millennial Effect

QuestionPro Audience

Millennials have a lower rate of car ownership than previous generations at their age, and only 76% of 20-24 year-olds possess a driver’s license , down from 82% in 2008.

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Customer Effort Score™ and NPS: Gangnam Style Metrics?

InMoment XI

Back in November, 2008 the Corporate Executive Board proclaimed the Customer Effort Score™ or CES to be “the best measure of customer loyalty.” CES is derived from a question asked of customers who have recently contacted a company’s call center or experienced some other specific transaction with that company. “How