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The way brands communicate with people has been continually changing over the last decade or so. One of the reasons for this is that brands started embracing the concept of community building. Things to keep in mind before you build a community. Let the community shape your brand. That’s a great thing.
These programs enabled them to establish engaging communication with their customers. Back in 2008, the former CEO of Starbucks launched the “My Starbucks Idea” – platform, where customers can come together to give suggestions and recommendations to the company.
Our community instance that had began in 2006 had no named business stakeholder, no Community Manager, and no real business objectives before it morphed into the Lithosphere as we know it in 2008. There are so many others that came along from 2007 through 2008 that are part of the Lithosphere’s story too.
Our community instance that had began in 2006 had no named business stakeholder, no Community Manager, and no real business objectives before it morphed into the Lithosphere as we know it in 2008. There are so many others that came along from 2007 through 2008 that are part of the Lithosphere’s story too.
Our community instance that had began in 2006 had no named business stakeholder, no Community Manager, and no real business objectives before it morphed into the Lithosphere as we know it in 2008. There are so many others that came along from 2007 through 2008 that are part of the Lithosphere’s story too.
Our community instance that had began in 2006 had no named business stakeholder, no Community Manager, and no real business objectives before it morphed into the Lithosphere as we know it in 2008. There are so many others that came along from 2007 through 2008 that are part of the Lithosphere’s story too.
Our community instance that had began in 2006 had no named business stakeholder, no Community Manager, and no real business objectives before it morphed into the Lithosphere as we know it in 2008. There are so many others that came along from 2007 through 2008 that are part of the Lithosphere’s story too.
Our community instance that had began in 2006 had no named business stakeholder, no Community Manager, and no real business objectives before it morphed into the Lithosphere as we know it in 2008. There are so many others that came along from 2007 through 2008 that are part of the Lithosphere’s story too.
Our community instance that had began in 2006 had no named business stakeholder, no Community Manager, and no real business objectives before it morphed into the Lithosphere as we know it in 2008. There are so many others that came along from 2007 through 2008 that are part of the Lithosphere’s story too.
The way brands communicate with people has been continually changing over the last decade or so. One of the reasons for this is that brands started embracing the concept of community building. Things to keep in mind before you build a community. Let the community shape your brand. That’s a great thing.
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