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in 2000 to over $1 billion in 2008 by focusing relentlessly on customer success. Pennington doesn’t dive into things like cross-channel alignment or journey mapping. Shep Hyken truly understands that brands gain a competitiveadvantage when they understand customer challenges and work to solve their problems.
Businesses are seeking a competitiveadvantage by being able to use the data they hold, apply it to their unique understanding of their business domain, and then generate actionable insights from it. For example: Trading venues broadcast on channels, which can be groupings of alphabetical tickers or products.
To raise the bar even higher, we are increasingly convinced that this balancing act must also ensure both live and screen-based experiences have the same level of excellence, simplicity, and ease—all working in concert with each other to ensure seamless transitions when customers move between channels. Banks understand change.
Enterprises today must aggregate legacy applications, customer data and content, and break down organizational silos to innovate the digital customer experience to gain digital agility now and sustainable competitiveadvantage with one-to-one customer relationships. Steven Mintz. CLMPrescript.
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