Remove 2008 Remove Connections Remove Consumers
article thumbnail

More evidence that customer experience is about emotions

Customer Bliss

Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008.

article thumbnail

How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. Consumers had a different relationship with, and metabolism for, content consumption.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who will be the next ‘United Breaks Guitars’? Don’t let it be you!

ijgolding

In 2008, Dave Carroll’s guitar was broken by United Airlines. Every time I share the video, it reminds me of the power the consumer has at their disposal in the digital world we live in. The threat of consumers taking ‘matters into their own hands’ has not appeared to change the way organisations behave.

article thumbnail

‘Customer excellence is here: it’s just not very evenly distributed yet’. The Nunwood 2014 UK Customer Experience Excellence Report

ijgolding

Described by Nunwood as – using individualised attention to drive an emotional connection. This is so important and a pillar that has become necessary as we, the consumer, are demanding more emotionally engaging experiences every day. Personalisation. Described by Nunwood as – being trustworthy and engendering trust.

Report 229
article thumbnail

Customer Experience and Value Add: Make it Personal, Emotional, and Sensory

Michelli Experience

Behavioral economist, Dan Ariely’s work on emotional decision-making has also been ground-breaking and inspirational; particularly, when it comes to consumer behavior. To demonstrate the importance of the sensory connection, for example, one need look no further than the evolution of virtual reality. Predictably Irrational.

article thumbnail

CCaaS Trends: The Evolution of Cloud Contact Centres

Lumoa

In the age of smartphones, where support is only a click away, consumers have massive expectations when it comes to customer service. While these solutions will have the same ambition, CCaaS will focus on managing customer interactions intelligently by connecting to cloud-based applications that are chargeable on a monthly basis.

Trends 195
article thumbnail

Using Hootsuite to Manage Social Media and Improve Your Brand Reputation

InMoment XI

Founded in 2008, Hootsuite supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, and TikTok. The platform also has a growing App Directory that lets companies connect existing marketing, content, and other business systems to Hootsuite.