Remove 2008 Remove Connections Remove Sales
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More evidence that customer experience is about emotions

Customer Bliss

There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008. Harvard Business Review even has this headline from last year: “An Emotional Connection Matters More Than Customer Satisfaction.” There’s the revenue tie.

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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. In our connected world, building a brand or selling a quality product is not enough.

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From Chief Information Officer to Chief Customer Officer, With Brian Lillie – CB60

Customer Bliss

Brian Lillie joined Equinix in August 2008 and has been focused on building business value through strategic and innovative product development and information technology initiatives. CCO connects, guides, provides resources … but doesn’t micro-manage as they figure it all out and its importance. That’s this episode.

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Connecting Your Brand with the New Generation

Second to None

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand. 4] Due to this shift, younger people are connecting with brands in unique ways.

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. NPS needed to be connected to business growth immediately to be seen as successful. The first 30 days were about connections, data, and getting grounded in the operational principles of Sprint.

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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In 2008, new Old Navy president Tom Wyatt came in aiming to revitalize the brand. The ads sparked discussion and controversy, which boosted Dove’s sales. With this focus, Dove has repackaged the emotions associated with its products, connecting its brand with feelings of self-esteem. Old Navy: The Power of Nostalgia.

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A Day in The Life of a Customer Service Manager at Online Estate Sale Company, EBTH

Stella Connect

EBTH was founded in 2008 by Jacquie Denny and Brian Graves, two veteran vintage sellers in the Cincinnati area. EBTH soon became an expansive online estate sale company. million in funding, the company auctions off over 80,000 unique items per month, and performs over 450 estate sales, reaching over 150 countries. Now, with $84.5

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