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Ridesharing: The Millennial Effect

QuestionPro Audience

According to a recent report from SharesPost , consumers are using ridesharing services more than ever before. Millennials have a lower rate of car ownership than previous generations at their age, and only 76% of 20-24 year-olds possess a driver’s license , down from 82% in 2008. In fact, U.S

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More evidence that customer experience is about emotions

Customer Bliss

Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008.

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CX leaders: Don’t let empowered consumers pass you by

OpinionLab

Empowering your consumers is the key to improved customer experience. I’ll always remember a session at an Advertising Research Foundation conference in 2008 delivered to an audience of consumer research professionals in New York City. Empowered consumers need to believe they have a share, she reasoned.

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Who will be the next ‘United Breaks Guitars’? Don’t let it be you!

ijgolding

In 2008, Dave Carroll’s guitar was broken by United Airlines. Every time I share the video, it reminds me of the power the consumer has at their disposal in the digital world we live in. The threat of consumers taking ‘matters into their own hands’ has not appeared to change the way organisations behave.

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Customer Feedback Is No Longer Just a Luxury for High End Retailers

Alida

The global pandemic may have impacted how consumers buy luxury goods, but the market is still growing. consumers will likely return quickly to paying full price for luxury goods—the same way they did after the 2008 global financial crisis. According to McKinsey & Co.,

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How to Turn NPS Detractors Into Promoters

Lumoa

And a single negative complaint on a major consumer complaints site, like Pissed Consumer , Complaints Board , or Better Business Bureau , can seriously hurt your reputation and bottom line. Sprout Social research shows that 47% of consumers have used social media to complain about a business.

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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. Consumers had a different relationship with, and metabolism for, content consumption.