Remove 2008 Remove Consumers Remove Marketing
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More evidence that customer experience is about emotions

Customer Bliss

Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008.

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CX leaders: Don’t let empowered consumers pass you by

OpinionLab

Empowering your consumers is the key to improved customer experience. I’ll always remember a session at an Advertising Research Foundation conference in 2008 delivered to an audience of consumer research professionals in New York City. Empowered consumers need to believe they have a share, she reasoned.

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Customer Feedback Is No Longer Just a Luxury for High End Retailers

Alida

The global pandemic may have impacted how consumers buy luxury goods, but the market is still growing. consumers will likely return quickly to paying full price for luxury goods—the same way they did after the 2008 global financial crisis. According to McKinsey & Co.,

Retail 130
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How to Turn NPS Detractors Into Promoters

Lumoa

And a single negative complaint on a major consumer complaints site, like Pissed Consumer , Complaints Board , or Better Business Bureau , can seriously hurt your reputation and bottom line. Sprout Social research shows that 47% of consumers have used social media to complain about a business.

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Optimize Your Customer Experience Management Strategy

GetFeedback

A recent study by PwC found that one in three consumers will walk away from a brand they love after just one negative experience. In this article, we’ll take a closer look at what customer experience management is, as well as how companies of all sizes can optimize it to keep consumers happy and loyal to their brands.

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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

The news anchors debated the pending recession, mid-term elections, and the real estate market. On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Consumers had a different relationship with, and metabolism for, content consumption.

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Using Hootsuite to Manage Social Media and Improve Your Brand Reputation

InMoment XI

Social media facilitates real-time interaction, serves as a valuable source of customer feedback and insights, shapes your brand reputation and visibility, and can even function as a platform for market research. 46% of consumers turn to Facebook, 35% to YouTube, 32% to Instagram, and 20% to TikTok.