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More evidence that customer experience is about emotions

Customer Bliss

Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008.

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How to Turn NPS Detractors Into Promoters

Lumoa

And a single negative complaint on a major consumer complaints site, like Pissed Consumer , Complaints Board , or Better Business Bureau , can seriously hurt your reputation and bottom line. Detractors Bring Your Sales & Profits Down PwC research shows that 1 in 3 customers leave a brand due to a bad experience.

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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. Consumers had a different relationship with, and metabolism for, content consumption.

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Optimize Your Customer Experience Management Strategy

GetFeedback

A recent study by PwC found that one in three consumers will walk away from a brand they love after just one negative experience. In this article, we’ll take a closer look at what customer experience management is, as well as how companies of all sizes can optimize it to keep consumers happy and loyal to their brands.

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What did the EU do for consumer law?

Helen Dewdney

I have been asked a lot what EU law affects consumer law and what would happen to consumer law should we leave the EU on Thursday. EU legislation is intended to give consumers across the EU equivalent rights. See the UK European Consumer Centre for more details. The Consumer Rights Directive 2013 .

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Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In 2008, new Old Navy president Tom Wyatt came in aiming to revitalize the brand. The ads sparked discussion and controversy, which boosted Dove’s sales. Another way brands can connect with consumer emotions is by appealing to values shared by the company’s target market. Old Navy: The Power of Nostalgia.

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

Zendesk’s research found that an overwhelming majority of consumers (nearly three out of five ) stated that quality customer service is paramount in cultivating brand loyalty. Meanwhile, 50% of consumers will likely switch to a rival after just one bad support experience. Sales surged , and their stock prices skyrocketed.

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