Remove 2008 Remove Consumers Remove Sales
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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. Consumers had a different relationship with, and metabolism for, content consumption.

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How to Turn NPS Detractors Into Promoters

Lumoa

And a single negative complaint on a major consumer complaints site, like Pissed Consumer , Complaints Board , or Better Business Bureau , can seriously hurt your reputation and bottom line. Detractors Bring Your Sales & Profits Down PwC research shows that 1 in 3 customers leave a brand due to a bad experience.

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Why listening to customers matters in a recession

Thematic

How can you stay relevant to consumers in a competitive market - especially one under the pressure of a recession? During the 2008 recession, Starbucks came under threat. Due to the rapid decrease in consumer share, multiple Starbucks stores were forced to close, and many employees lost their jobs. What do they have in common?

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Every week should be Customer Service Week

Helen Dewdney

Consumers have seen customer service get worse and worse over the last couple of years. Whilst consumers can understand the reasons for rising prices and supply chain difficulties, customers can no longer tolerate the poor customer service that we saw at the beginning of the pandemic. Why just one week? No excuse for poor service.

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What did the EU do for consumer law?

Helen Dewdney

I have been asked a lot what EU law affects consumer law and what would happen to consumer law should we leave the EU on Thursday. EU legislation is intended to give consumers across the EU equivalent rights. See the UK European Consumer Centre for more details. The Consumer Rights Directive 2013 .

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More evidence that customer experience is about emotions

Customer Bliss

Forrester recently released their US 2017 Customer Experience Index , which goes through data from 120,000 online consumers to rank 300 brands across 21 industries. There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

The CXO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary. It was only in 2008 that the Chief Customer Officer position started being recognized as an important role within a company.