Remove 2008 Remove Culture Remove Customer Insights
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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. Consumers had a different relationship with, and metabolism for, content consumption.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

Starbucks’ customer service strategy differs from both Amazon and Netflix but is equally noteworthy. The coffee chain encourages customers to feel like they belong by making them part of the Starbucks community. When you focus on meeting and exceeding customer expectations, you’ll be rewarded with lasting brand loyalty.

NPS 195
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Why banks should shift to offense and invest amid market uncertainty

West Monroe

As we’ve learned from previous recessions, the companies that combine defensive tactics with strategic offensive investments in customer experience, technology, and risk management can emerge from a downturn victorious. Customer-forward user experience/user interface design. Customer outreach and communication.

Banking 52
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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

However, making sure customer experience is handled the right way throughout your entire organization can be pretty difficult – especially if you have a large business with multiple departments and branches. According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization.

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Demographic Survey Questions that Yield Valuable Insights

Qualtrics

For example, President Barack Obama won the 2008 election due to his dominance among young voters. Also, many countries are melting pots of cultures and races. TV shows, deodorant brands, and vacation packages are targeted based upon the typical consumer’s age. Even politicians segment their audiences by age.

Survey 49
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Loyalty partners: co-creating customer value

Currency Alliance

This is an effort which starts with customer insights and data, and sharing those insights with your partners, in order to discover new partnerships and partner-based offers which are likely to add the greatest customer value. Start small, think big.

Loyalty 59