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Customer Effort Score™ and NPS: Gangnam Style Metrics?

InMoment XI

Back in November, 2008 the Corporate Executive Board proclaimed the Customer Effort Score™ or CES to be “the best measure of customer loyalty.” CES is derived from a question asked of customers who have recently contacted a company’s call center or experienced some other specific transaction with that company. “How

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Customer Effort Score™ and NPS: Gangnam Style Metrics?

InMoment XI

Back in November, 2008 the Corporate Executive Board proclaimed the Customer Effort Score™ or CES to be “the best measure of customer loyalty.” CES is derived from a question asked of customers who have recently contacted a company’s call center or experienced some other specific transaction with that company. “How

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Customer Effort Score™ and NPS: Gangnam Style Metrics?

InMoment XI

Back in November, 2008 the Corporate Executive Board proclaimed the Customer Effort Score™ or CES to be “the best measure of customer loyalty.” CES is derived from a question asked of customers who have recently contacted a company’s call center or experienced some other specific transaction with that company. “How

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The Top 4 Customer Experience Challenges and How to Overcome Them

GetFeedback

The phrase Customer Experience (CX) didn’t become en vogue until 2008 when it surpassed Customer Satisfaction as the primary customer-focused keyword. . Since 2008, customer experience has burgeoned and become a key element at many companies. Guide to Boosting Customer Loyalty. Get the Guide.

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‘Customer excellence is here: it’s just not very evenly distributed yet’. The Nunwood 2014 UK Customer Experience Excellence Report

ijgolding

Integrity is a word that few would associate with many industries in 2014 – it has been eroded so significantly since 2008. Recovery of poor experiences is well known to have a potentially galvanising effect on loyalty. Described by Nunwood as – being trustworthy and engendering trust. Resolution.

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Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

I hope we can all agree that delivering a positive customer experience is the key to building customer loyalty and achieving financial success. Delivering Voice of the Customer to Enable Customer Delight and Financial Gains. Countless reports and case studies have proven this linkage. It’s harder than it sounds.

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Customer Experience and Value Add: Make it Personal, Emotional, and Sensory

Michelli Experience

In this blog post from 2008 , Dan noted: “ We used to think about decisions as cold calculated, detached, computations that examine the costs and benefits, but recently we have gained a higher appreciation for the role of emotions in our decisions and for the fundamental ways in which they change us…. Emotional Value Across the Journey.