And the Customers Tweeted Happily Ever After
Storyminers
AUGUST 20, 2020
When your frontline employees really understand this, then act to deliver a buying experience and not just another sale, and practice aligning with customers’ desired emotional outcomes every day in every store, you will have all the word-of-mouth advertising you could ever hope for. Data for Kroger’s revenue per square foot is from 2008.
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