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And the Customers Tweeted Happily Ever After

Storyminers

When your frontline employees really understand this, then act to deliver a buying experience and not just another sale, and practice aligning with customers’ desired emotional outcomes every day in every store, you will have all the word-of-mouth advertising you could ever hope for. Data for Kroger’s revenue per square foot is from 2008.

Retail 264
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More evidence that customer experience is about emotions

Customer Bliss

There’s been tons of research on the connection between emotions and customer experience/marketing, including this work from Northwestern in 2008. .” This certainly makes sense to me. There’s the revenue tie. I’m not arguing that you should focus less on execution.

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The Top 4 Customer Experience Challenges and How to Overcome Them

GetFeedback

The phrase Customer Experience (CX) didn’t become en vogue until 2008 when it surpassed Customer Satisfaction as the primary customer-focused keyword. . Similarly, instead of just focusing on the customer’s interactions with support, CX covers how they interact with marketing, sales, and any other customer-facing aspects of your company.

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How to Turn NPS Detractors Into Promoters

Lumoa

Detractors Bring Your Sales & Profits Down PwC research shows that 1 in 3 customers leave a brand due to a bad experience. And nothing brings this point home more than what happened in 2008. Here are a few reasons why detractors are not good for your business. When you put the customer first like this, people talk.

NPS 195
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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. Consumers had a different relationship with, and metabolism for, content consumption.

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From Chief Information Officer to Chief Customer Officer, With Brian Lillie – CB60

Customer Bliss

Brian Lillie joined Equinix in August 2008 and has been focused on building business value through strategic and innovative product development and information technology initiatives. I wanted to learn more about that transition, his background, and how he built out the new role. That’s this episode. About Brian.

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Optimize Your Customer Experience Management Strategy

GetFeedback

Even though a variety of studies have proven the impact of a positive (and negative) customer experience , Epsilon’s panelists agreed that there’s still a lack of buy-in from teams outside of sales and marketing.