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Expert’s Corner: Delivering Voice of the Customer

Customers Rock!

We had a great discussion around listening to customers, gathering social media feedback and turning it into action inside of a company, and of course we talked about the NetPromoter score and how to use it strategically. You can listen to the 12-minute segments here (Segment 1) , here (Segment 2) , and here (Segment 3).

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Getting to the “Why” of CX Design: Measuring Effort to Drive Change

Clarabridge

In September 2009, Simon Sinek stood in the middle of a stage in a cozy theater in Puget Sound, Washington and delivered one of the most iconic TED talks to date. Although customer experience (CX) was a nascent space back in 2009, it is easy to extend his argument to the customer experience space today.

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How Your Customers Measure You

Clarabridge

For example, French hotel group Accor have a ‘thank you score’, the number of social media complaints that are resolved to a point where the customer concludes with a closing expression of gratitude. Conventionally though, business tend towards customer satisfaction or Net Promoter Scores. Score that. Measurement Motivation.

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The Future of Customer Experience Calls Urgently for a Significant Shift

ClearAction

Artificial intelligence, digitalization, emerging technologies, the sharing economy, and other trends won’t solve what’s shown in these studies: “Only 20% of companies scored 9-10 for seeing a Return on Investment, with a significant 14% of companies scoring 0-2. ” 5. . customers, channel partners, alliances).

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How Your Customers Measure You

Clarabridge

For example, French hotel group Accor have a ‘thank you score’, the number of social media complaints that are resolved to a point where the customer concludes with a closing expression of gratitude. Conventionally though, business tend towards customer satisfaction or Net Promoter Scores. Score that. Measurement Motivation.

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An Oldie but Goodie: The Flaw of Averages (and the impact on B2B Businesses)

Waypoint Group

In the customer feedback world we’re often tempted to use average scores to present our feedback (survey) results. I constantly hear things like, “Our average score has moved from 8.25 ” Or, “Our average score for tech support is 6.72 to 8.31 — we are improving!”

B2B 40
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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Principal Analyst, most of her work is focused on research, advisory, and training efforts on shaping the future of experience management (XM). Lead CX Analytics and Insights Manager at CenturyLink. Currently working at Qualtrics as a Sr. Nick Macfarlane – CX Speaker, Thought Leader, Head of Customer Experience at Sky.