Getting to the “Why” of CX Design: Measuring Effort to Drive Change
Clarabridge
JULY 18, 2018
In September 2009, Simon Sinek stood in the middle of a stage in a cozy theater in Puget Sound, Washington and delivered one of the most iconic TED talks to date. Although customer experience (CX) was a nascent space back in 2009, it is easy to extend his argument to the customer experience space today.
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