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AA Ireland found that using a number of chatbots, each focused on a specific customer service detail, enabled its webchat team to provide additional capacity and support to the customer service and sales teams. Applying the theory – how AA Ireland uses bots to drive customer engagement.
We saw this in the last big recession spanning 2007-2009. Disgruntled customers, just like elephants, remembered how poorly they were treated and voiced their dissatisfaction by disregarding previous brand loyalty and swapping to a competitor. This is the best way to influence brand perception, win sales, and build longer-term loyalty.
Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brandvalue, and stakeholder loyalty. Being unclear, rude, or failing to listen to your customers leads to silent phones and poor sales. Nike sales fell.
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