Remove 2009 Remove Brands Remove Consumers
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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 240
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Retail Consumer Trends and Real-Time Feedback: Monitoring How Price Hikes Impact Market Sentiment

Lumoa

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Now, each retailer is tasked with determining the impact of price hikes on its own target audience and how this change compares to general retail consumer trends.

Retail 195
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Guest Blog: Experience Will Set Direct-to-Consumer Brands Apart. Convenience Won’t.

ShepHyken

However, this has also opened huge opportunities for brands to innovate and differentiate themselves. New Direct-to-Consumer companies are flourishing by focusing on building strong relationships with their customers that they own directly, bolstered by better experiences. To stand out, these brands need to rely on service.

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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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The Importance of Communication to the Omnichannel Experience

CX Journey

Today’s savvy consumers have a variety of options when it comes to engaging with your brand. As you can see, having an omnichannel strategy has benefits for both consumers and businesses alike. As a frustrated consumer with an entrepreneurial spirit, Ford sought to figure out a quicker way to order his latte in the morning.

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4 customer-based strategies health care can learn from retail

Alida

Enter: The kings of customer-centric service, interaction and engagement—retail brands. By following examples set by successful retail brands, health care providers can devise new ways to better engage current patient populations and expand their reach to new demographics. Realize that people do have other choices.

Retail 154
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How to Update Your Marketing with a Customer First Strategy

C3Centricity

In C3Centricity we use the 4W Template to record and describe the customer personas of our clients’ brands. brand #marketing #packaging Click To Tweet. Think about the much-publicised Tropicana disaster back in 2009, or the Gap logo change. is to start and end every meeting by asking the “magic question.”

Strategy 189