Remove 2009 Remove Brands Remove Culture
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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 240
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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. So, let’s see what some companies have done and give some advice to adapt your brand to the given circumstances.

Brands 147
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Why We built our Culture Code Early as a Startup

SurveySparrow

It’s “NOT” about “Culture fit,” but about complimenting your culture that defines success…. Back in 2009, when Netflix introduced their Culture Code Deck, they shook organizations all over the world by their roots, & has been viewed more than nineteen million times.

Culture 98
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Guest Blog: Experience Will Set Direct-to-Consumer Brands Apart. Convenience Won’t.

ShepHyken

However, this has also opened huge opportunities for brands to innovate and differentiate themselves. To stand out, these brands need to rely on service. With top-shelf service, support, and experience, young and modern DTC brands can come out on top. Succeed With Experience.

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Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

ShepHyken

In their 2009 meta-analysis presented by Gallup, Harter et al. When employees see a clear path for growth, they are more likely to stay committed and engaged. #2 Foster a Positive Work Environment Prioritize a workplace culture that encourages open communication, collaboration, and recognition.

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5 Top Customer Service Articles of the Week 7-11-2022

ShepHyken

Are you delivering information that adds value to customers and enhances their experience with your brand? In the last six months alone, one in ten workers said they had quit their jobs, resulting in the highest UK quit rate since 2009. My Comment: Content marketing is more than a marketing strategy. That’s marketing and CX.

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Authenticity – the key to unlocking the greatest Customer Experiences? Featuring case studies from Weleda and Old Mutual Zimbabwe

ijgolding

The global banking crisis and enormity of the PPI mis selling scandal have all contributed to what could only be described s a TOXIC culture in the corporate world. The advisors act as ‘ambassadors’ for the brand that they believe in. Cultural diversity as an inspiring force. In this case, I was inspired by them.