C3Centricity

JULY 30, 2018

In C3Centricity we use the 4W Template to record and describe the customer personas of our clients’ brands. brand #marketing #packaging Click To Tweet. Think about the much-publicised Tropicana disaster back in 2009, or the Gap logo change. is to start and end every meeting by asking the “magic question.”

Strategy 189

Strategy Marketing How To Customer Centricity 189

Interactions

JANUARY 21, 2025

power outages since 2000 have been due to extreme weather; heat season outages alone have increased by 60% since 2009, according to Climate Central. Everything from voice to phrasing should reflect your brand with warmth and humanity. On average, the U.S. Eight in 10 major U.S. During an outage, emotions run high.

Connections 62

Connections Self Service Poor Customer Service Virtual Agent 62

Alida

APRIL 5, 2017

Enter: The kings of customer-centric service, interaction and engagement—retail brands. By following examples set by successful retail brands, health care providers can devise new ways to better engage current patient populations and expand their reach to new demographics. Realize that people do have other choices.

Retail 154

Retail Customer Base Strategy Rewards Programs 154

Comm100

NOVEMBER 27, 2017

s apology (or non-apology ) for sexual assault; brands in every industry are learning that the apology letter is an extremely difficult art form to master. What is it about the apology that can bring some of the biggest brands and names to their knees, or resurrect brands that seemed as good as gone? rawpixel.com.

Social Media 381

Social Media Video Effort Score Advertising 381

ReviewTrackers

AUGUST 12, 2020

Data from Hubspot shows that consumers talk about brands 90 times a week and 90 percent of customers will also trust brand recommendations from friends. Many people did it to simply satisfy one man’s quest for free nuggets, but it also brought plenty of brand awareness to Wendy’s. Word-of-Mouth Marketing for Apps.

Examples 123

Examples Marketing Apparel Social Media 123

Win the Customer

NOVEMBER 14, 2016

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

Social Media 52

Social Media Customer Service Multi-Channel Airlines 52

ShepHyken

JULY 11, 2022

That includes reviews of your company’s products or services, customer interactions on social media, customer conversations with contact centers, and much more. Are you delivering information that adds value to customers and enhances their experience with your brand? My Comment: Here’s another excellent article on CX metrics.

Customer Service 24

Customer Service Average Handle Time Metrics Social Media 24

Service Untitled

DECEMBER 27, 2010

Interestingly enough, the social trends since 2008 have grown exponentially. In 2008, social media and customer service were not even on the radar; in 2009 it grew to 13%, and this year 40% of contact centers actively use social media in their customer service. photo credit: MoritzBarcelona.

Social Media 42

Social Media Trends Customer Experience Contact Center 42

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

Social Media 40

Social Media Brands Consumers Video 40

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

Social Media 40

Social Media Brands Consumers Video 40

Lithium

SEPTEMBER 26, 2019

The honeymoon phase between consumers and social media is over. People are no longer wowed by the “newness” of social media or content with brands simply being present on their favorite platforms. In fact, a Marketing Land article found that people are growing more skeptical of businesses on social media.

Social Media 40

Social Media Brands Consumers Video 40

Optimove

OCTOBER 20, 2022

With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand. Customer-led marketing still delivers brands an average increase of 33% in customer lifetime value. 5 ways to tighten customer relationships.

Customer relationships 98

Customer relationships Consumers Marketing Social Media 98

CSM Magazine

NOVEMBER 21, 2019

Brands put billions in marketing to build their reputation. Way back in 2009, United Airlines baggage handlers broke Dave Caroll’s $3500 guitar during a flight from Halifax to Omaha. Dave went on to write a book titled “United Breaks Guitars: The Power of One Voice in the Age of Social Media”. About the Author.

Social Media 78

Social Media Airlines Customer Retention Customers 78

ShepHyken

MAY 26, 2017

seconds in 2009! Based on responses to the question: “ How likely is it that you would recommend our brand to your friends and family? ” Detractors are the unhappy, frustrated customers while Passives are the neutral ones who neither despise nor love your brand. Bikash Mohanty is the Content and Social Media guy at CloudCherry.

Metrics 94

Metrics Net Promoter Score Effort Score Customer Satisfaction 94

TechSee

DECEMBER 5, 2017

According to Walker , a customer intelligence consulting firm, by 2020, customer experience will overtake price and product as the key brand differentiator for B2B. Contact Centers appreciate: “We got our customer support sorted the day we started using Casengo to manage emails and social media posts.”

Contact Center 116

Contact Center Customer Satisfaction Technology Self Service 116

BirdEye

MAY 4, 2023

The company itself is based out of Palo Alto, California, and was founded by Adi Tatarko and Alon Cohen back in 2009. Make it easy by sharing a link to your Houzz profile via email, text, or social media. It is, at its core, a home improvement website, online community, and marketing tool.

Tips 96

Tips Social Media Resources Feedback 96

Service Untitled

MAY 21, 2012

The organization started in 1998, and by 2009 Amazon paid one-billion dollars for an online shoe store which amazingly continues to entertain and delight while increasing its visibility, excelling in connecting with customers, and selling more online merchandise than most other stores. So what makes Zappos.com a leader in customer service?

Customer Service 80

Customer Service Entertainment Comparison Social Media 80

Comm100

MARCH 27, 2023

I think anyone who has a social media account can build a Comm100 Chatbot.” Comm100 Headquartered: Vancouver, British Columbia, Canada Founded: 2009 Comm100 is a global provider of live chat and chatbot software used by schools like Thompson Rivers University, San Jose State University, McMaster University, and Montgomery College.

Chatbots 198

Chatbots Multi-Channel Knowledge Base Wait Times 198

ReviewTrackers

SEPTEMBER 12, 2018

Data from Hubspot shows that consumers talk about brands 90 times a week and 90 percent of customers will also trust brand recommendations from friends. Many people did it to simply satisfy one man’s quest for free nuggets, but it also brought plenty of brand awareness to Wendy’s. Word-of-Mouth Marketing for Apps.

Examples 73

Examples Marketing Apparel Social Media 73

BirdEye

OCTOBER 12, 2022

Since its launch in 2009, Foursquare has become a go-to app for users looking to connect with friends and explore new places. Most people know Foursquare as a social media platform that lets users check in to locations and share their experiences with friends through photos, tips, and comments. So, what are you waiting for?

How To 98

How To Tips Social Media Analytics 98

Beyond Philosophy

SEPTEMBER 13, 2016

While multi-media, mega-budget programs were extolling wonderful products and services (and social values) offered by corporations, product quality and service performance for customers, and evidence of a customer-centric culture for employees, was often in decline in the real world. The fear, it must be acknowledged, is not baseless.

Social Media 60

Social Media Multi-Channel B2C Wireless 60

ThriveableBiz

JANUARY 18, 2023

Be inspired by famous brands that started in recession , such as Disney, Airbnb, Netflix, Revlon, General Electric, and Microsoft. Four types of customers There’s an excellent 2009 Harvard University study by Professor John Quelch and Research Associate Katherine E. Jozc on How to Market in a Downturn.

How To 98

How To Tips Social Media Customer relationships 98

BirdEye

OCTOBER 6, 2023

Your brand reputation management should be your #1 marketing priority. This constant threat to your brand’s name is known as reputational risk. Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty.

Strategy 59

Strategy Social Media Airlines Software 59

Eptica

JUNE 20, 2018

Author: Pascal Gauvrit The internet is now the primary channel for most consumers when it comes to shopping, connecting with friends and families and communicating with brands. hours per day online , up from just 3 hours in 2009. This means that websites are now the primary way that consumers interact with brands.

Self Service 58

Self Service Customer Experience Knowledge Base Consumers 58

C Space

JUNE 1, 2020

The Brand Move Roundup – June 1, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Others, though, are scaling back their usual spend.

Brands 52

Brands Conference Multi-Channel Advertising 52

ClearAction

FEBRUARY 7, 2016

Customer Experience Management Improves Brand Value article. Customer Experience Management Using Social Media BKM: Wells Fargo. Customer Experience Social Media Conversations BKM: Dell. Internal Branding is Central to Customer Experience Management article. Double-Check Assumptions & Motives article.

Customer Experience 48

Customer Experience Customer Centricity Employee Engagement CEM 48

CSM Magazine

MARCH 20, 2023

How Brands Become Icons – Douglas B. Holt This book is a must-read for those interested in the history of popular American brands. The author attributes their success to “cultural branding.” Harley-Davidson uses themes of freedom, liberty, and open roads to build its brand. Be sure to check it out!

Marketing 52

Marketing Social Media Advertising Case Study 52

SurveySparrow

DECEMBER 11, 2020

You see, when you invest in advertising and show up in front of your customers during a crisis, they’ll remember your brand. During 2009’s recession, the tech giant didn’t stop advertising and continued innovating new products. This will create a positive, kind, empathic brand image in front of your customers.

Advertising 52

Advertising Strategy Chatbots Social Media 52

SurveySensum

JULY 14, 2020

It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. While many brands are struggling to deliver the relevant and delightful experiences to the customers, certain Customer Experience Leaders have broken the code and delivered what is considered to the best!

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Service Untitled

OCTOBER 25, 2010

The expansion of the social media therefore requires companies to be aware of what is being said about them and who is saying what about them. A recent Nielsen survey states that the primary online communication of today is Twitter; its unique visitors have increased 1,382 percent since 2009. If you’re still in the Stone.

CRM 44

CRM Social Media Customer Relationship Management Customer relationships 44

ReviewTrackers

APRIL 27, 2017

Social media helps for us as well. “People who will stay loyal as long as that brand is delivering — those are the customers we focus on,” she said. at the Cleveland Clinic from July 2007 to July 2009, according to Managed Healthcare Executive. It’s all about people telling other people about you.

Insurance 50

Insurance Healthcare Hotels Hospitality 50

Michel Falcon Experience

FEBRUARY 19, 2023

My first mentor in 2009-ish was a gentleman named Patrick Lewis, and he’s still somebody I’m in contact and learning from today, but that just didn’t happen overnight. Many of these individuals are on Instagram or active on some sort of social media platform. One most recently.

How To 60

How To Social Media Meeting Fashion 60

Answer Dash

JANUARY 9, 2019

I started writing about customer experience for Forbes in 2014, simply because I thought it was interesting–I was fascinated by human behavior and by the idea of a brand. Customer experience is now seen as a key business strategy for every brand. We’ve established these two things are definitely not the same.

Trends 82

Trends Customer Experience Insurance Chatbots 82

Qualtrics

JUNE 6, 2019

The best brands don’t just sell a product or service, they connect with their audience and create experiences that keep customers coming back for more. Brand experience (BX) is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behavior.

Brands 33

Brands Leadership Consulting Advertising 33

Stella Connect

JANUARY 25, 2018

In recent years, we’ve seen a major shift in brands’ approaches to customer service delivery and contact center performance management. With market realities closing in, more and more brand leaders are having serious discussions about how to define, prioritize, and deliver service excellence in the face of unrelenting consumer demands.

Self Service 40

Self Service Trends Customer Service Contact Center 40

Clarabridge

JULY 18, 2018

In September 2009, Simon Sinek stood in the middle of a stage in a cozy theater in Puget Sound, Washington and delivered one of the most iconic TED talks to date. Although customer experience (CX) was a nascent space back in 2009, it is easy to extend his argument to the customer experience space today.

Effort Score 40

Effort Score Measurement Analysis Social Media 40

LiveChat

JANUARY 14, 2020

The biggest brands across consumer electronics took to the stages with their latest gadgets. Remember the 2009 blockbuster hit Avatar? This means you can watch any content online as long as you’re subscribed to a given streaming service, or watch free videos posted on YouTube or any other social media.

Automotive 64

Automotive Conference Travel Video 64