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Arizona Diamondbacks CEO Creates Fan-Centric Culture

Experience Matters

Hall joined the D-backs in May 2005 as Senior Vice President, Communications, was named president in September 2006 and CEO in January 2009. But Hall is so committed to the culture, fan experience, and community items that he told me that the organization was cutting baseball payroll this year instead of cutting those other items.

Culture 313
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Attract the Right Candidates by Building and Defining a Strong Company Culture: a Netflix Case Study

Customer Bliss

The beloved companies care for their employees, because they know this internal culture builds trust and inspires great work. In 2009, Netflix made cultural history when then chief talent officer Patty McCord and CEO Reed Hastings created a 124-page PowerPoint document entitled “Netflix Culture: Freedom & Responsibility.”

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

They need to be clear and consistently represented in all your communications. According to Wikipedia , a brand is: “a set of marketing and communications methods that help to distinguish a company from competition and create a lasting impression in the minds of customers.” Why we Buy Brands. SOURCE: Wikipedia.

Brands 174
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Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

ShepHyken

This week, we feature an article by Tarek Kamil, CEO and Founder of Cerkl, an internal communication software that helps teams connect. In their 2009 meta-analysis presented by Gallup, Harter et al. He writes about how employee engagement and customer experience can enhance business performance.

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5 Top Customer Service Articles of the Week 7-11-2022

ShepHyken

Magazine) As the global marketplace shrinks and communication channels continue to evolve, competition is heating up. In the last six months alone, one in ten workers said they had quit their jobs, resulting in the highest UK quit rate since 2009. I have added my comment about each article and would like to hear what you think too.

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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. A small introduction, with a short bullet list of your actions, simple colors, and a subject line giving them clearly what you want to communicate is enough.

Brands 147
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How to Write a “Relentless” Customer Service Culture Plan

CSM Magazine

When Scott left in January 2009 the stock value was less than when he started as CEO. Use these guidelines in making decisions about the features of your customer service culture plan: 1. Communicate. Be like Amazon and have a “relentless” focus on customer service through regular communication.

Culture 52