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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

Another reason some consumers are cutting back is that they see the news reports with economists predicting an economic slowdown and job losses for 2023. A VOC program will also reveal which communication channels your customers prefer. Use interactions to ask and know each person’s preferred channel within social media.

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How To Adapt Your Brand To Be Socially Responsible In Times Of Crisis

Storyminers

Even though companies are usually taking a step back in times of crisis (for example, during the global economic recession of 2007-2009), this case is totally different. As more countries report a rapid increase in covid19 cases, further implementing restrictive policies to flatten the curve, large companies are stepping in the game.

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Mastering the Public Apology: The Most Epic Apology Letters of Our Time, and What Your Business Can Learn from Them

Comm100

What the media saw was a company that had nailed all of the elements of the perfect public apology: it was remorseful, concerned with its customers, listening, communicative, and taking action. The incident made Domino’s one of the first companies to take a major hit thanks to social media. Source: YouTube.

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Accessibility is Key to Customer Satisfaction in 2014

Comm100

Advances in technology over the years have added at least five additional channels to the list – email, web chat, SMS, phone apps and social media. Email is the third most widely used channel with 58% of online adults choosing this method of communication. Web Chat Expectations. May I Help You?

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How AI-based self-service can transform the customer experience

Eptica

Author: Pascal Gauvrit The internet is now the primary channel for most consumers when it comes to shopping, connecting with friends and families and communicating with brands. The latest Internet Trends Report from influential venture capitalist Mary Meeker found that the average adult spends 5.9

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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

During 2009’s recession, the tech giant didn’t stop advertising and continued innovating new products. In 2009 Amazon’s customers bought ebooks more than printed ones and helped the company grow its sales by 28%. During the slowdown, people start to engage more with social media and social ads.